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iPhones have significantly higher rates of Wi-Fi utilization than Android phones in the U.S. and U.K.
April 3, 2012
RESTON, Va. -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an analysis of mobile and Wi-Fi Internet usage on smartphones in the United States and United Kingdom. Based on census-level behavioral data from comScore Device Essentials, the report studied the share of unique smartphones connecting to operator and Wi-Fi networks to provide insight into Internet connection patterns across markets. Among its findings, the analysis shows a significantly higher percentage of iPhones than Android phones connecting to the Internet via Wi-Fi networks.
“With the rise in adoption of smartphones, tablets, and other connected devices, network operators have seen a surge in mobile web activity and face new challenges in keeping up with data demands while maintaining their quality of service,” said Serge Matta, comScore President of Operator and Mobile Solutions. “As bandwidth usage increases and the spectrum becomes more scarce, operators, OEMs, and others in the mobile ecosystem should understand the different dynamics between the use of mobile and Wi-Fi networks to develop strategies to optimize resources and provide their customers with continued high-quality network service.”
comScore Inc.
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