SEATTLE -- Widevine Technologies today announced support for the Adobe®(NASDAQ: ADBE) Flash(TM)video format. Widevine Cypher is the first and only DRM solution that offers consumers the freedom to choose their entertainment platform while protecting the copyright and revenue streams of content owners and distributors. Its multi-format copy protection now includes the protection of Macromedia Flash video - the most ubiquitous video format in use today, with approximately 750 million downloads. Widevine Cypher is currently used by three major TV networks and leading video retailers for Internet video delivery to PCs, Macs, portable media players and other devices.

In contrast to traditional DRM technologies - such as Apple's FairPlay and Microsoft's Windows Media DRM, which restrict content purchase and usage to specific devices, video formats and online services - Widevine opens DRM interoperability to all platforms, networks and video devices. This Switzerland of DRM approach enables total consumer flexibility.

"Widevine is unique in the market because it doesn't have a vested interest in a consumer content service, device, operating system or a video format," said Brian Baker, Widevine's CEO. "Widevine gives consumers the ultimate flexibility to acquire content from any site, in any format and play on any device."

"The ability to deliver content across a wide range of formats is critical. If a video operator has to manage a separate content security system for every video format - or worse, if customers have to install and update multiple security solutions - it will be time consuming, logistically difficult and costly to manage," stated ABI Research analyst Mike Wolf. "Widevine has developed a unique solution that addresses the user and content centric world, by extracting the dependence of delivery to any single network, vendor infrastructure or player technology."

Widevine Technologies Inc.