Wi-Fi's World Dominance
On 3G networks, it's because the experience is superior, and on 4G networks, it'll be because it's cheaper than the wireless network.
Wi-Fi vendor Devicescape Software Inc. put out its annual survey Wednesday, reiterating consumers' love of Wi-Fi, and noted that 73 percent of consumers said they'd switch wireless operators if theirs instituted tiered pricing.
As with TV cord cutting, I think this is an empty threat. Instead, consumers will continue to migrate to Wi-Fi wherever it's available. Long Term Evolution (LTE) may be able to provide the speeds and latency consumers require, but Wi-Fi will keep their costs down. Engineer Steven Crowley aptly Tweeted on Wednesday, "I can see Wi-Fi someday being the primary access interface with wireless operators, with 4G as backup."
The two will be inextricably linked, and I think it'll be interesting to see what wireless operators come up with to track, monetize and manage what today is just data dumping.
— Sarah Reedy, Senior Reporter, Light Reading Mobile