White Rock Got Rocked

2:10 PM –- From The Philter's Fat Lady file, Allen, Texas-based White Rock Networks Inc. is about to shut its doors as the company searches for a buyer. Here's an email sent around this morning by WRN management:
The Board of White Rock Networks decided today to furlough all but a skeleton staff of its U.S. employee team and suspend virtually all operations while it waits to see if its search for an acquirer can be quickly concluded. If not, White Rock will proceed to sell its key assets and wind the company down permanently.

"It gives me and our team no pleasure whatsoever to reach this juncture after nearly seven years of working hard to establish White Rock as one of the long term successful participants in the Metro Optical systems market place," said Lonnie Martin, Founder and CEO of White Rock. "Fundamentally, the Telecom Depression, and all of its residue, took too big and too long a toll on younger entrants like us, and at the end of the day we could not look our investors in the eye a sixth time and convince them that millions more in equity would make our future dramatically better."

White Rock's still-unique architectural approach of a lego-block-like optical transport product family established new bars for price/performance, compactness, low power consumption, and ease of use. Its products are now deployed in the networks of more than 130 U.S.-based ILECs, CLECs, CATVs, wireless, and institutional customers.

Limited Tier 1 TAC support will be provided between the hours of 9A and 5P CDT Monday through Friday excluding holidays until further notice. Our TAC number is 866-WHT-ROCK (866-948-7625).

— Phil Harvey, News Editor, Light Reading

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coolhand 12/5/2012 | 3:40:44 AM
re: White Rock Got Rocked Doug, Thanks for the clarification - I agree that the amount of money in your investment account does not equal happiness, however - depending on your expectations [key word] once you reach a level of economic security, you can then pursue other "work" that may be more rewarding to you personally. I believe one choses happiness as a journey, not a destination....

As you pointed out, some folks with multiple millions in the bank still feel driven to make more. This to me, is a deeper issue...

At any rate, enjoy each day, as there is no promise of tomorrow for any of us.


rjmcmahon 12/5/2012 | 3:40:43 AM
re: White Rock Got Rocked re:As you pointed out, some folks with multiple millions in the bank still feel driven to make more. This to me, is a deeper issue...

What's the deeper issue? Choosing work over a life of leisure?
douggreen 12/5/2012 | 3:40:41 AM
re: White Rock Got Rocked RJM,

There are certainly some who advocate a hatred of achievement, but that is not what some of us are talking about. Someone who continues to make more money because they are driven to achievment is may have no issues at all.

Someone who expects that some amount of money is going to bring some missing equilibrium to their life is almost certain to be disappointed. It seems that such a person, upon achieving one level that they thought was "it", stays unhappy and sets a new target that they think will do the trick.

Most of the former would do just fine with whatever amount they have because they are comfortable in the pursuit of achievement. At least some of the latter are looking for some amount of money to quench their need for achievement.

I have never liked the American idea of "retirement", e.g. ceasing work or achievement of any type to relax all day. (not to say that this is the only view of retirement)
douggreen 12/5/2012 | 3:40:41 AM
re: White Rock Got Rocked Gosh, I really do know how to spell HARLEY. I've had more finger checks in my last 5 posts than most do in a lifetime :)

douggreen 12/5/2012 | 3:40:41 AM
re: White Rock Got Rocked Shaggy,

I thought that harly owners only spent money on upgrades to get acceptably loud pipes, not HP :)

Seriously, I was speaking more about chrome vs plastic on Harleys. It seems that almost all metric cruiser enthusiasts spend some money trying to squeeze out a few extra HP as well.


empl38 12/5/2012 | 3:40:26 AM
re: White Rock Got Rocked Sent: Wednesday, October 04, 2000 4:32 PM
Subject: banana all gone

I came back from break room with a box of chocolate. All banana magically disappeared within couple of minutes.

The purpose of fruit snack is to keep employee from starving, someone apparently use it as lunch substitute. I would suggest we should cut the fruit into small pieces so more people can eat health snack. And If I spot he or she taking more than his or her fair share of fruit, I will ask he or she to replace me run the Whiterock lake marathon.
formerwrn 12/5/2012 | 3:34:12 AM
re: White Rock Got Rocked Anyone knows who to contact to get WRN employment verification? I would appreciate your response.
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