White Rock Got Rocked

2:10 PM –- From The Philter's Fat Lady file, Allen, Texas-based White Rock Networks Inc. is about to shut its doors as the company searches for a buyer. Here's an email sent around this morning by WRN management:
The Board of White Rock Networks decided today to furlough all but a skeleton staff of its U.S. employee team and suspend virtually all operations while it waits to see if its search for an acquirer can be quickly concluded. If not, White Rock will proceed to sell its key assets and wind the company down permanently.

"It gives me and our team no pleasure whatsoever to reach this juncture after nearly seven years of working hard to establish White Rock as one of the long term successful participants in the Metro Optical systems market place," said Lonnie Martin, Founder and CEO of White Rock. "Fundamentally, the Telecom Depression, and all of its residue, took too big and too long a toll on younger entrants like us, and at the end of the day we could not look our investors in the eye a sixth time and convince them that millions more in equity would make our future dramatically better."

White Rock's still-unique architectural approach of a lego-block-like optical transport product family established new bars for price/performance, compactness, low power consumption, and ease of use. Its products are now deployed in the networks of more than 130 U.S.-based ILECs, CLECs, CATVs, wireless, and institutional customers.

Limited Tier 1 TAC support will be provided between the hours of 9A and 5P CDT Monday through Friday excluding holidays until further notice. Our TAC number is 866-WHT-ROCK (866-948-7625).

— Phil Harvey, News Editor, Light Reading

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douggreen 12/5/2012 | 3:40:55 AM
re: White Rock Got Rocked Shaggy,

I am set on a cruiser. I've ridden CBRs (in the 80s) one BMW, but never a Ducatti. I realize that you can't flick a cruiser like you can a sport bike or some standards. I have no desire to drag my knees on the pavement.

The MS is the closes handling to a sport bike for a cruiser, and it is fast enough (not as fast as a warrior or VMax, but I don't need to go 140 mph).

My brother rides his fat-boy mostly protected (full face helment, jacket, boots), but he is one of the few Harley riders that I know who did not buy it to make a statement or for the "lifestyle". He's never joined the HOG. He fell in love with the looks.

One thing that Harley does well is ship the bikes "finished". One usually has to do a few modifications to metrics to get them "right". FOr some, however, customizing their bikes is part of the fun.

For me, I just did my homework and the MS was the bike that came out on top for my criteria.
shaggy 12/5/2012 | 3:40:55 AM
re: White Rock Got Rocked Doug,

As others have said, go with what floats yer boat.

MSF is highly recommended, good on your wife for suggesting it.

lots of harly-types do ride ATGATT (all the gear all the time), but the price points are still ridiculous for what is highly massaged 1930's technology. Ducati or BMW will give you the same for less money. :)

If you're into handling, Cruisers are not the best choice. Of course, handling is a realtive term, as I'm coming off CBRs, Ducatis, and now ride a BMW ( older= slower=live longer).

You might also want to consider a sport-touring bike, like the Honda VFR, BMW K1200 GT,
or a yamaha FJR1300. The honda blackbird also fits this mold- bigger, relatively comfy, nimble, with motors that won't quit when it comes to power delivery.

If you are set on cruisers, I agree wholeheartedly- go metric. I would even suggest finding something used. The UJMCs as we call them, are everywhere.

Don't forget proper footwear and riding pants when gear shopping. Ever had a cruiser slide along the pavement with your ankle underneath it? Not good.

Enjoy the ride, as I enjoy your posts here.

"Ill" Duce 12/5/2012 | 3:40:58 AM
re: White Rock Got Rocked Good advice. The PhD is only one of a number of things I've considered. My wife tells me I have too many interests. I believe she may be right. I would be more interested in continuing the existing research in group pyschology and authoritarianism, something COMPLETELY unmarketable, except to a pundit. Then again, art history/Arts management is interesting. In the case of arts management, it really amounts to professional fundraising, not something in which I am interested.
I guess it is a bit of existential discontent gnawing at me.
douggreen 12/5/2012 | 3:41:01 AM
re: White Rock Got Rocked "Ill" Duce,

I looked into the PhD route (B-School) with a desire to teach. I also have an MBA (from Duke). Due to some good contacts I was able to meet and/or talk with the heads of depertments at three of the top business schools in the country.

The feedback was pretty consistent: Tier 1 schools are not interested in older applicants (I was 45 at the time), regardless of background. Their objective is to produce PhDs that will some day bring fame and recognition to the school (and big donations).

This is the way that they look at it: If you start at 45, you are pushing 50 when you get your PhD. Nobody in the academic world will take your work too seriously until you get tenure 5-10 years later. The odds are that you won't keep working more than 10 years after that, so your chances of winning a Nobel prize are slim. From that perspective alone, you are not a good investment for the school.

Qualifications as a potential teacher are also a non-issue. Ones area of research interest is all that matters. Because the vast majority of PhD candidates are so young, the current research tends to be oriented towards things like Internet commerce or the effect of E-bay on the global economy.

From my experience in selling to carriers, I was interested in research on marketing to the informal organization that exists in large bureaucracies, something that would cross the boundaries between markeing and organizational behavior. Not much interest on their part.

The recomendation was that I look at second and third tier schools who would be more interested in the value that my background would bring to the teaching environment and more willing to let me do research on something that was not "in vogue."

About that time, I got offered the opportunity to teach at the high school level and decided to follow that path.

"Ill" Duce 12/5/2012 | 3:41:02 AM
re: White Rock Got Rocked Doug,
Thanks for the compliment. To say my background is eclectic would be an understatement. My undergraduate and first Master's degree are in the realm of Communications and Instructional Design. In 1991, I was lucky enough to land a job with a consulting firm that provided regulatory strategy to telcos. I was hired chiefly because of my research and writing skills. Osmosis is a wondeful thing and I eventually became familar with networking. I also finshed an MBA.

I then worked for a few vendors in SS7 and optical transport. My job titles never reflected my actual duties. I mainly worked in Marketing and Strategy, but usually got pulled in to fight fires, improve processes or take on a task no one else wanted.I used to call myself "Chief Monkeyboy." (BTW Panda, I've trademarked that so don't even think about appropriating it.)

I know if I had a few million dollars in the bank, I'd probably go to work on a PhD and become a professor. I'm fortunate the State can't make you commit suicide for corrupting the youth anymore.

BTW, I like the mean streak, and there are numerous Harley riders here with full faces lids and armor.
"Ill" Duce 12/5/2012 | 3:41:03 AM
re: White Rock Got Rocked I agree with Panda's assessment; whaaat? I also agree that there is definitely a level of religious hypocrisy in Dallas unmatched by any other place I've seen.

On Mototrcycles:
Go with whatever trips your trigger. I myself am looking at Triumph Bonnevilles, having had my share of Harleys and a chopper that almost cost me a marriage. I like the BMW's but there is as much a caste around them as there is around Harleys. Likewise Ducatis, which are beautiful, but troublesome.
fiberous 12/5/2012 | 3:41:04 AM
re: White Rock Got Rocked Mr Jmunn1.

YOU saw a bumch of people leave? Tsk. Tsk.
Sitting in Atlanta where you counting the
Southern Baptiste C&*)))))Q - A.K.A SBC
compadres to be attracted to Alabama?
paolo.franzoi 12/5/2012 | 3:41:04 AM
re: White Rock Got Rocked
Uh, the rest of your thoughts may be brilliant....but

Dallas was in SWBT/SBC/AT&T territory along with the rest of Texas. Not BellSouth.

fiberous 12/5/2012 | 3:41:05 AM
re: White Rock Got Rocked WR shapped their initial startegy in 1999/2000
time frame and were based in Dallas. Two data
points that the new commers may appreciate
in knowing a bit of the past.

In 99/2000 The fever was CLECs. The RBOCs were a
PDH shop and general intellentia claimed SONET
was the bridge to the future. So, WR focused on
a box that had the highest DS3 ports on SONET mux
with the best power, form, and operational-cost
factor for that market. This was based on a
the idea that co-location was the biggest
challenge for CLECs and that they were SONET
and RBOCs where PDH in the so called un-bundled
hand-off concept.

Dallas was part of Bellsouth territory. BS was
the first RBOC to provide DS3 based peering for
CLECs. Some, like Amber Networks, saw the
mosquito in this and opted for the idea that
peering only deals with data - hence terminating
DS3 and carrying back as Optical-whatever was a
better option for most CLECs.

Crystal Palace on the Highway was a peering

BTW, most interesting to me about Dallas
and Crystal Palace was the blend of devout
religious folks that kept liquor and
pleasure palaces as "men's clubs."

Most of these places would
find many WR execs and Crystal Palace CLECs
enjoying the evening together. The fiber optic
termination in Crystal Palace is really wild.
Do pay a visit!

WR thought south western attitude, glib talk,
smart Richardson folks make IPO.

Sorry to see another one that bites the dust

douggreen 12/5/2012 | 3:41:10 AM
re: White Rock Got Rocked Shaggy,

Looking both to commute (in town) and to take weekend rides, occasionaly two up. I road a bit on dirt bikes and small road bikes (borrowed) when I was younger. It stopped when I had kids. The wife said that since the kids were in the process of leaving, I could kill myself as long as I was well insured and took the MSF course first.

What is important to me is easy handling and enough power to ride 2 up, and of course I have to like the way it looks. I don't want either a crotch rocket or a two wheeled car. It came down to the Honda VTX 1300c or Kawasaki Mean Streak. The Mean Streak is considered to be the easiest to handle of any cruiser above 1000ccs, but its also considered to be a power cruiser.


I only briefely considered a Harley. A full face helment and armored jacket would never fly with the Harley image, so what's the use in spending twice as much for the "lifestyle".
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