& cplSiteName &

When a View is Just a View


5:00 PM -- Take a look at what's going on at Contentinople:

  • In Part 1 of an interview with Jeff Lunsford, the Limelight CEO talks about marketing and the company's strategy of "walking softly and carrying a big network." Today in Part 2, in between dodging questions, the CDN's chief executive talks about pricing, the joys of being transparent, and the necessity of having a multiyear view.

  • It's time for an HD throwdown: HDNet vs. MOJO. The long of it is: HDNet was first, but lacks a Web presence and brand identity, while MOJO targets men with money who like to drink and party. The short of it is: Don't cancel your premium channels.

  • Video aggregators are presenting increasingly less slippery definitions of what a video "view" is. Is it every time a video is watched in its entirety? Whenever a user clicks "play"? There's no standard, but advertisers want to know if they're really reaching viewers.

  • Stealth advertising? "Guys Backflip Into Jeans" was the most popular viral video online last week -- and it was made by Levi's! With no mention of the company's sponsorship anywhere in the video, or even a view of the trademark tag, does the promotion of goodwill toward jeans drive sales?
And now for a Bit of News: Google snaps back at Viacom, filing a suit defending the Internet and "hundreds of millions of people." Way to stand up for the little guy, Google. — The Staff, Contentinople

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
More Blogs from Contentinople
12:40 PM Steve Donohue likes what he's seen so far of Verizon's latest batch of FiOS TV guide upgrades
9:35 AM Plus some actual iPad news
10:00 AM The word is out that AOL is circling the search giant
3:35 PM The Social Network had a big opening weekend, but some still see problems in the story
9:30 AM But reviews say it's not a cable killer
Featured Video
Upcoming Live Events
October 22, 2019, Los Angeles, CA
November 5, 2019, London, England
November 7, 2019, London, UK
November 14, 2019, Maritim Hotel, Berlin
December 3-5, 2019, Vienna, Austria
December 3, 2019, New York, New York
March 16-18, 2020, Embassy Suites, Denver, Colorado
May 18-20, 2020, Irving Convention Center, Dallas, TX
All Upcoming Live Events