11:15 AM -- We've said it before: Providing consumer VOIP services is a game of marketing over mind. And the smart VOIP pure-plays are selling "unlimited, flat-rate calling" instead of trying to make arguments about technology or quality of service.
Back when independent ISPs tried to fend off AOL, the same kind of thing happened. The ISPs tried to sell network uptime, connection quality, and modem speeds. AOL understood it was selling a low-margin commodity and countered with: "Try this! It's fun." Oh, and they carpet-bombed everyone with free disks. Long story short: AOL won.
With VOIP, the incumbent carriers, the guardians of the PSTN, are figuring out the game. Consider this observation from a source at a big, reputable phone company, that is just beginning to roll out VOIP services in its territory:
We recently did a survey of customers in one of our major metro areas who have switched to a VOIP provider. Nearly 3 out of 4 of those customers said they have never heard of VOIP... and they're VOIP subscribers!
In this podcast, Light Reading's Alan Breznick interviews US Ignite's Mari Silbey. Silbey, a former Light Reading editor, talks about bringing local governments and tech companies together to share smart city plans, infrastructure needs and new applications.
T-Mobile is giving its customers a free taco every week. Should it also give them a roll of toilet paper? Also, and completely unrelated, what if Huawei does invent a must-have device for 5G networks – and we can't buy it in the US?
The world of pay-TV is an unholy mess, and no one is better at keeping up with the players, plans and problems than Light Reading's Jeff Baumgartner. In this podcast, Jeff joins Phil Harvey for a chat about how cable providers are using mobile, why adding Netflix to your set-top isn't a bad idea and what kind of subscribers aren't worth chasing.
Verizon Media cuts jobs and leans on the 23-year-old Yahoo brand as the most stable thing in its portfolio. What's next as 5G networks start covering the US? VM is mum about its 'plans for growth and innovation.'