Our first full-scale redesign since our launch in 2000 is more than cosmetic

May 2, 2005

4 Min Read
Welcome to the New Light Reading

Welcome to the new-look Light Reading, the first full-scale redesign of our Website since its original launch on February 1, 2000.

Our redesign isn’t just cosmetic, as I hope you’ll discover. It makes it easier to mine the wealth of telecom industry information that Light Reading has accumulated over five years (more than 73,000 documents, 100 archived Webinars, and about 100 free feature-length reports). Judging by those numbers – and the pile of empties by my desk – we've created a lot of content over the years, and now we have an even better way to share it.

Besides a whole new look, our new site prominently features Light Reading TV (LRTV), adds new blogs and other features, and, on top of everything else, it contains 30 percent more monkey!

Ready for a tour of what’s new?

Content and Context
One great new feature of the new Light Reading site is that every article is now surrounded by a plethora of related content.

Check out this article, for instance: Ethernet Demand Revives Yipes.

Instead of landing the reader in a content cul de sac, a “Related Content” box provides links to other Ethernet information including news analyses, white papers, Heavy Reading market research reports, stock quotes of companies cited in the article, columns, and Light Reading reports.

Elsewhere on the page are links to upcoming and archived Webinars, upcoming live events on Ethernet topics, together with (gasp!) commercial messages from suppliers of technology and services that play in this market.

While other news sites offer generic news, Light Reading has always provided several extra layers of information to help you better understand the people, companies, and technologies changing the communications world. Now those layers are even easier to find.

Light Reading TV
Light Reading doesn’t just write about broadband video – we're using, watching it, creating it, and sharing it.

With the launch of LRTV, Light Reading is providing broadcast-quality broadband video news, documentaries, and interviews, using the same editorial standards it uses for its Webinars and live events.

The first three programs are:



Directories
Our interactive directories take the Golden Editorial Rule – "People love lists" – to a whole new level. The first two in a series of directories will serve as powerful tools that enable readers to shortlist all the offerings that meet their requirements and then compare them using tables listing key characteristics.

Other directories are coming soon. And, meanwhile, our editors will continue to use links to these directories in our articles, so that readers will always have the option to mine down and get more detail on specific technology areas. Once again, another scoop of context to go along with all of Light Reading's great content.

Blogs
Of course, not every bit of information that comes across our desks fits neatly into the "news" bucket, or any other category of content we offer. For that, we have our blogs: The Philter, Light Ranting, and Monkey Bidness, hosted by the lovably irascible Larry, the Light Reading Attack Monkey. Check them out here. Others will follow, including ones hosted by readers.

Content Licensing
The key icon at the foot of articles provides a way for people to use any Light Reading content without stealing it, at the click (or two) of a mouse. It's convenient. It's quick. And, best of all, it's legal.

More Monkey
The Empire State Building in the left-hand column and the new ChimpChat feature should clue readers into the fact that, through all our growing pains and changes, Light Reading hasn't lost its sense of humor.

As one of Light Reading's founders, this new site makes me proud of what we've been able to do in just five short years. But it also reminds me that we can always get better. On that note, please keep your suggestions, comments, and spirited arguments coming our way so we can continue to come up with even more ways to help you navigate and understand the wide world of next-generation communications networks and services – without boring the crap out of you.

— Peter Heywood, Founding Editor, Light Reading

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