The Wall Street Journal is on the verge of offering scented print-ad units that will appear on the regular pages of the paper. The technology takes "scratch 'n sniff" to a more refined level -- think "rub and sniff..."
The paper is still working out the details, including the technology. "I believe that our colleagues have perfected chocolate and perfume," [publisher L. Gordon] Crovitz said. "You can quote me saying we encourage Ad Age readers to suggest scents that might be appropriate. One of my colleagues suggested new money."
Any ideas, Dear Readers? Wet Monkey? How 'bout Tired Crap?
— Larry, Attack Monkey, Light Reading