Effective network planning plays a critical role in ensuring that subscribers stay connected, engaged, and satisfied with their service. When you think about deploying networks in today’s modern world, location is a more important part of the decision-making process than ever.

As a telecom provider, you need to know where your subscribers want to connect to the network. That means understanding their patterns of work, play, and travel. You need to understand how individuals and populations move between different areas at different times. This will inform your decisions about network planning, allowing you to build capacity in locations that optimize your network for success.

Maximizing the impact of location-based context is the most efficient and cost-effective way to ensure your systems are ready to meet the demands of next-generation network planning. CSPs that prioritize this investment early on are destined to prevail, as they will be able to enhanc

Jim Hodges, Chief Analyst - Cloud and Security, Heavy Reading

May 5, 2023

1 Hr View
Enhance Subscriber Growth with a Modern Approach to Network Planning

Date: Jun 13, 2023

Duration: 1 Hr

About the Author(s)

Jim Hodges

Chief Analyst - Cloud and Security, Heavy Reading

Jim leads Heavy Reading's research on the impact of NFV on the control plane and application layers at the core and edge. This includes the evolution path of SIP applications, unified communications (UC), IP Multimedia Subsystem (IMS), session border controllers (SBCs), Diameter signaling controllers (DSCs), policy controllers and WebRTC. Jim is also focused on the network and subscriber impact of Big Data and Analytics. He authors Heavy Reading's NFV and SDN Market Trackers. Other areas of research coverage include Subscriber Data Management (SDM) and fixed-line TDM replacement. Jim joined Heavy Reading from Nortel Networks, where he tracked the VoIP and application server market landscape and was a key contributor to the development of Wireless Intelligent Network (WIN) standards. Additional technical experience was gained with Bell Canada, where he performed IN and SS7 network planning, numbering administration, technical model forecast creation and definition of regulatory-based interconnection models. Jim is based in Ottawa, Canada.

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