A new generation of digital-first buyers are gaining more control of the buying conversation. To capture more of the converging and evolving ICT markets that these buyers now influence and drive, service providers need to understand how billing drives customer experience conversations.

With everything else like network speed and the product and services being equal, excellent customer experience creates a true differentiator for the service providers improving loyalty and reducing churn. Billing is an integral part of the customer journey and critical in creating an end-to-end seamless experience changing the role that billing has traditionally been holding.

In this webinar, Omdia analyst James Crawshaw and Amdocs Head of Product Marketing for Monetization suite discuss the changing role of billing. Uncover:

How rising consumer expectations and changing commerce behaviors are raising the game for service providers’ billing platforms

James Crawshaw, Principal Analyst, Service Provider Operations and IT, Omdia

September 20, 2022

1 Hr View
Why should CSPs rethink the role of billing?

Date: Oct 26, 2022

Duration: 1 Hr

About the Author(s)

James Crawshaw

Principal Analyst, Service Provider Operations and IT, Omdia

James Crawshaw is a contributing analyst to Heavy Reading's Insider reports series. He has more than 15 years of experience as an analyst covering technology and telecom companies for investment banks and industry research firms. He previously worked as a fund manager and a management consultant in industry.

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