Are you the only game in a small town? From similar-sized companies flush with fresh government funding and expansion plans to juggernauts like Amazon aiming to disrupt more industries, broadband service providers in predominately rural areas now face diverse—and fierce—competition they’ve never seen.
If you are like many of your marketing executive peers at broadband service providers, you are asking: Can we simply tout fast speeds and low prices—and win? Will this tried-and-tried formula for marketing still create new and loyal subscribers?
Nearly 90 percent of your peers do not think so, according to the newly released The Marketer and the Broadband Service Provider report from analyst Heavy Reading and Calix. Join us and Lynn Hall, Chief Marketing Officer at Highline, on this webinar as we discuss findings from this new report, including:
- Why marketing executives are ditching old marketing methods
- What new ways they are leveraging to outperform new competition
Jim Hodges, Research Director – Cloud and Security, Heavy Reading | bio
Lynn Hall, CMO, Highline | bio
Naylor Gray, , AVP, Product Marketing, Revenue EDGE, Calix | bio
Jim leads Heavy Reading's research on the service assurance and security impact of the virtualized cloud on the control plane and application layers, both in the fixed and mobile core and at the enterprise edge. Jim focuses on the security impacts that cloud-based technologies such as 5G introduce from a cyber-threat detection perspective, as well as billing and service assurance transformation implications. Jim joined Heavy Reading from Nortel Networks, where he tracked the VoIP and application server market landscape and was a key contributor to the development of Wireless Intelligent Network (WIN) standards. Additional technical experience was gained with Bell Canada, where he performed IN and SS7 network planning, numbering administration, technical model forecast creation and definition of regulatory-based interconnection models. Jim is based in Ottawa, Canada.
close this windowBio coming soon.
close this windowBio coming soon.
close this windowGray is on a mission to help broadband service providers challenge the status quo of how business has typically gotten done. He wants them to build customers for life and find the right partners. He has more than two decades working in marketing technology.
close this windowRobert leads the Cox access engineering team that manages the technical deployments for Cox FTTH builds for both residential and commercial customers. Robert previously led the Cox commercial services engineering that built a national Cox Business services backbone and metro access network. He started his career at BellSouth and later AT&T. He was part of the product management team that launched DSL services as well as the initial fiber-to-the-cell site builds. He is a former board member and treasurer of the Metro Ethernet Forum.
close this windowTom Williams is Chief Technology Officer with Schurz Broadband Group. Tom began his career in the cable industry as an R&D engineer at Scientific-Atlanta developing and deploying the first digital set-top boxes. He moved into consulting with KPMG and later joined Comcast as the Regional Director of Engineering where he was first to deploy new technologies for the company including the VOD, HD-DVR, CHSI, HDTV and more. In 2006 Tom joined ARRIS as Vice President of Marketing and Business Development, where he won 2 AMY awards and implemented a company-wide brand transformation and management strategy. Tom returned to consulting, as a Managing Partner with Brightset Consulting specializing in global marketing and communications strategies for technology companies. He joined the Schurz Communications leadership team in 2016 where he drives technology strategy for the company.
Tom is a long-standing member of SCTE, CTAM, NCTC and WICT. He enjoys mentoring young people interested in technology and advanced video related careers. He has served as a Board member on the Baltimore County Technology Council and the Technology Board for the University of Maryland driving technology solutions to serve students and faculty of the college. Tom was inducted into the prestigious Cable TV Pioneers in 2019.
An active participant in his hometown of Atlanta, he enjoys coaching youth sports teams, serving on community technology boards and supporting local and military-owned business growth. Tom is a member of the American Legion and a United States Marine Corps veteran. He is a member of the Marine Corps Memorial Association that educates and connects others on the history of the Corps and the sacrifices of those who serve.
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