Safeguard Your Subscriber Relationships With a Holistic Loyalty Strategy
Date / Time: Thursday, January 27, 2022, 12:00 p.m. New York / 5:00 p.m. London
Subscribers' desire to engage with their carriers through digital channels continues to grow, yet many of them have disconnected or poor experiences. And with more subscribers willing to switch service providers as compared to the early days of the pandemic*, it's important for CSPs to think about what actually drives loyalty with today's digital customers and what they can do to counter this growing risk.
Join Ray Wang, principal analyst and founder at Constellation Research, and Brad Pruner, senior director of communications at Salesforce's Digital Transformation Office, to learn:
The disruptive trends changing carriers' relationships with subscribers
How experience (vs. cost) can be both a differentiator and churn reducer
The evolution of subscriber loyalty and what service providers can learn from other industries
How service providers can think about bringing a loyalty strategy to life
Simon Stanley, Analyst at Large, Heavy Reading | bioRay Wang, Principal Analyst and Founder, Constellation Research, Inc | bio
Brad Pruner, Sr. Director - Communications, Digital Transformation, Salesforce | bioKelcy Joynt, Sr. Product Marketing Manager, Salesforce | bio
Simon is Founder and Principal Consultant at Earlswood Marketing Ltd., an independent market analyst and consulting company based in the U.K.
Simon’s research covers a variety of communications-related subjects, including next-generation core networks, radio access, and 5G, 100G/400/800G technology, IoT, Open Compute, smart NICs, uCPE, multicore processors and switching. In addition, to leading survey-based research projects addressing these areas, he has also hosted many Light Reading webinars and events covering next-generation networking technology. Simon has over 18 years market analyst experience and holds a Bachelor's in Electronic and Electrical Engineering from Brunel University, London.
R "Ray" Wang (pronounced WAHNG) is the Founder, Chairman and Principal Analyst of Silicon Valley based Constellation Research Inc., a research and advisory firm which studies disruptive business and exponential technology trends.
Ray's the co-host and co-founder of the widely watched DisrupTV, a weekly enterprise tech and leadership webcast that averages 50,000 views per episode. He’s also the author of the popular business strategy and technology blog "A Software Insider’s Point of View" that has received millions of page views per month. Wang also serves as a non-resident Senior Fellow at The Atlantic Council's GeoTech Center.
Since 2003, Ray has delivered thousands of live and virtual keynotes around the world that are inspiring and legendary. Wang has spoken at almost every major tech conference, including Salesforce’s Dreamforce, Adobe Summit, IBM, HR Tech Conference, NASSCOM, Mobile World Congress, CES, NRF, HIMSS, Oracle, Microsoft, Wipro, ServiceNow, Google Next, SAP, Infosys, TCS, SXSW, CIO100, TEDX, and sessions at Davos for various clients. His clients include the Global 2000 companies, governments, startups, and investment firms.
Wang has held executive roles at institutions such as Forrester Research, Oracle, PeopleSoft, Deloitte, Ernst & Young, and Johns Hopkins Hospital. His ground-breaking best selling book on digital transformation, Disrupting Digital Business, was published by Harvard Business Review Press in 2015. Ray's new book about Digital Giants and the future of business titled, Everybody Wants to Rule The World will be released July 2021 by Harper Collins Leadership.
Wang is well quoted and frequently interviewed in media outlets such as the Wall Street Journal, Fox Business News, CNBC, Yahoo Finance, Cheddar, Bloomberg, CGTN America, Tech Crunch, ZDNet, CIO Magazine, Forbes, and Fortune. Ray frequently receives accolades and awards from various independent organizations as one of the top technology and business analysts in the world.
Brad Pruner has worked in the communications industry for over 25 years. Through his career he has gained experience in Sales, Marketing, Operations & IT. This unique background has suited Brad well to leading larger Digital Transformation programs that have both won awards globally, and delivered impressive results in re-inventing the customer & user experience. Brad has recently joined Salesforce Industries as a member of their Digital Transformation Office. In this new role, he brings his experience as a practitioner in transformation to customers globally.
Kelcy Joynt is a Sr. Product Marketing Manager at Salesforce, dedicated to translating the value of Salesforce to help service providers gain traction and trust in their vertical through the merging of thoughtful storytelling and strategic execution.
Atsuo Kawamura joined NEC Corporation in April 1986. His career started as a software engineer for the development of digital telephone switching system for global communication service providers. In 2012, he became General Manager of Carrier Services Division, responsible for overall network services and solutions for telecom carriers. In 2014, he became Senior Vice President and headed the SDN /NFV business which is the core technology for next generation carrier network. In 2017, he was promoted to Executive Vice President and head of Telecom Carrier Business Unit, supervising the provision of a wide range of end to end telecommunication products and solutions. In 2018, he was assigned to the head of Network Service Business Unit, responsible for network service business to various enterprise customers as well as telecom operators. In 2021, Global 5G business was assigned as his additional responsibility.
Rich Loveland is the Director of Product Line Management for Vecima’s Passive Optical Networking (PON) for fiber-to-the-premise products.
With more than 35 years of experience in the telecommunications industry, Rich has held various marketing, product management, business development and engineering roles at Ciena, Ipitek, Pliant Systems Inc., Nortel Networks, Nokia (Formerly Alcatel-Lucent) and now Vecima Networks Inc.
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