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Building a Successful Foundation for 5G B2B and B2B2X Monetization
Date / Time: Wednesday, April 14, 2021, 12:00 p.m. New York/ 5:00 p.m. London
Overview:
 
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5G is providing an opportunity for service providers to reset how they engage B2B customers and to explore new, multi-party B2B2X business models. Success will require new capabilities that transform business agility, accelerate time to market and reduce the barriers to experimentation. Legacy, monolithic IT silos will be replaced with cloud-native systems that deliver highly scalable, catalog-driven orders, click-not-code configuration, flexible real-time monetization, API-based integration and an end-to-end digital experience for B2B customers and partners.

Join this webinar and you will learn:

  • Why legacy BSS needs a 5G upgrade
  • The key capabilities for B2B and B2B2X success
  • How to embrace partners and co-create value-added solutions
  • The reference stack for digital engagement and digital commerce
  • 5G case studies, including practical advice and lessons learned to achieve success

Speakers:
Sandra O’Boyle, Senior Analyst, Customer Experience and Analytics, Heavy Reading | bio Jean-Marie Pierron, Vice President, Salesforce Industries | bio
Jennifer Kyriakakis, Co-Founder and VP Marketing, MATRIXX Software | bio
 

Sandra leads Heavy Reading’s research on customer experience management and customer analytics related to the network and services, customer care, billing and marketing. Sandra also looks more broadly at how service providers are reinventing digital operations with a "customer first" focus and adopting big data strategies. Sandra brings to these areas an excellent understanding of the competitive issues and market trends shaping the telecom and IT sectors. Sandra joined Heavy Reading from Rohde & Schwarz’s ipoque, a network traffic and subscriber analytics vendor, where she worked in strategic product marketing. Prior to that, Sandra spent more than ten years as Research Director for the global business network and IT services practice at Current Analysis covering enterprise cloud and network services, and advising operators, IT service providers, vendors, and enterprises. She has also held editorial research positions at PC World and The Industry Standard in San Francisco. Sandra is based in Amsterdam. close this window

JM Pierron has spanned his career addressing complex customer-centric technology and business transformations in telecoms, media, high tech and energy sectors. As Vice President of Customer Strategy at Salesforce Industries, he brings deep expertise in Industry Cloud solutions, helping clients building successful Digital Transformations vision and journeys. After a 22 years career at Accenture, JM joined Vlocity (The Industry Cloud company) in 2015, to reach Salesforce in 2020, following the Vlocity acquisition.

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MATRIXX Founder and Vice President of Marketing, Jennifer Kyriakakis, brings deep expertise in both telecoms and software with roles ranging from complex systems delivery to technical sales to strategic marketing. Her 20 plus years of experience helping Telcos reinvent themselves has propelled the growth of MATRIXX into markets all over the globe. In 2009, Jennifer co-founded MATRIXX Software with the vision of transforming how Telcos do in business in the digital economy.

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Proven technical leader with 30+ years of expertise in driving innovation and new product launches with advanced network technologies which enable new services that establish revenue generation and produce cost reductions. Focused on maximizing value of technology, utilizing SDN automation including virtualized network platforms and cloud native ecosystems for service providers. Leverage emerging technologies to improve service performance and the customer experience. Able to attract and retain industry leading engineers, leading to successful new product launches, many of which were first in the telecommunications industry.

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Robert leads the Cox access engineering team that manages the technical deployments for Cox FTTH builds for both residential and commercial customers. Robert previously led the Cox commercial services engineering that built a national Cox Business services backbone and metro access network. He started his career at BellSouth and later AT&T. He was part of the product management team that launched DSL services as well as the initial fiber-to-the-cell site builds. He is a former board member and treasurer of the Metro Ethernet Forum.

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Tom Williams is Chief Technology Officer with Schurz Broadband Group. Tom began his career in the cable industry as an R&D engineer at Scientific-Atlanta developing and deploying the first digital set-top boxes. He moved into consulting with KPMG and later joined Comcast as the Regional Director of Engineering where he was first to deploy new technologies for the company including the VOD, HD-DVR, CHSI, HDTV and more. In 2006 Tom joined ARRIS as Vice President of Marketing and Business Development, where he won 2 AMY awards and implemented a company-wide brand transformation and management strategy. Tom returned to consulting, as a Managing Partner with Brightset Consulting specializing in global marketing and communications strategies for technology companies. He joined the Schurz Communications leadership team in 2016 where he drives technology strategy for the company.

Tom is a long-standing member of SCTE, CTAM, NCTC and WICT. He enjoys mentoring young people interested in technology and advanced video related careers. He has served as a Board member on the Baltimore County Technology Council and the Technology Board for the University of Maryland driving technology solutions to serve students and faculty of the college. Tom was inducted into the prestigious Cable TV Pioneers in 2019.

An active participant in his hometown of Atlanta, he enjoys coaching youth sports teams, serving on community technology boards and supporting local and military-owned business growth. Tom is a member of the American Legion and a United States Marine Corps veteran. He is a member of the Marine Corps Memorial Association that educates and connects others on the history of the Corps and the sacrifices of those who serve.

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