How to Manage OTT Video QoE, Deliver Flawless Streaming Experiences and Capitalize on the Video Opportunity
Date / Time: Monday, December 7, 2020, 11:00 a.m. New York / 4:00 p.m. London
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Video represents a critical opportunity for many operators. More than half now associate revenue with OTT video, or plan to do so within the next year. And why not? Video makes up 65% of today's network traffic, and will exceed 90% in 5G networks by 2024.

But failing to deliver a good video quality-of-experience could be costly. Operators know that poor video QoE is the leading driver of network-related churn. The trouble is, fixing quality issues is still a stubbornly difficult task, especially since half of the problems originate outside of operator networks and thus are out of their control.

With the COVID-19 pandemic accelerating the use of video, flawless video experiences have become a baseline expectation, especially as 5G comes online. Failure to properly manage QoE will impact operators' ability to capitalize on the opportunity that video presents.

In this webinar, Light Reading's Alan Breznick will discuss these issues in depth with Gorkem Yigit, Lead Analyst for the Cloud Infrastructure Strategies and Media Platforms at research firm Analysys Mason, and Ken Gold, Director of Test, Monitoring and Analytics Solutions at EXFO.

Join them as they review the current market trends for OTT video, discuss the key challenges in delivering better video QoE and explore how operators can take advantage of this lucrative service opportunity.

Alan Breznick, Cable/Video Practice Leader, Light Reading | bio Gorkem Yigit, Principal Analyst, Research, Analysys Mason | bio
Ken Gold, Director of Test, Monitoring and Analytics, EXFO | bio

Alan Breznick has tracked the media, telecommunications, broadband, and consumer electronics industries for more than 20 years. Before switching over to Heavy Reading in 2007, he was the original editor of Light Reading Cable Website and founding author of Heavy Reading's Cable Industry Insider. At Heavy Reading, he primarily focuses on cable/MSO services, technologies, and networks, as well as IPTV infrastructure. Alan was formerly a broadband analyst for Kinetic Strategies and a contributing analyst for One Touch Intelligence. He previously reported for Communications Daily, Cable World, Multichannel News, Broadband Daily, Crain's New York Business, and Genuine Article Press, among other publications.

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Gorkem is the lead analyst for the Cloud Infrastructure Strategies and Media Platforms research programmes. His research focuses on the building blocks, architecture and adoption of the cloud-native, disaggregated and programmable digital infrastructure and networks that underpin the delivery of 5G, video and edge computing services. He also works with clients on a range of consulting projects such as market and competitive analysis, business case development and marketing support through thought leadership collateral.

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Ken has a diverse background in the telecommunications industry spanning more than 30 years. He is currently focused on understanding how virtualization and 5G will change the way people and machines communicate and how the carrier will leverage automation, artificial intelligence and machine learning to manage quality of experience in this new reality—which in the end is all that matters.

Prior to joining EXFO, Ken held leadership roles in Solutions Marketing and Product Line Management with Nortel, Harris Broadcast, ADTRAN and Accedian Networks, focused on optical transport and Carrier Ethernet service assurance and performance monitoring.

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Francois is a Senior Solutions Architect in the Red Hat’s Telco Technology Office and collaborates with telecom service providers and partners across EMEA. Passionate about security, Francois leads the NFV security domain and is the Red Hat’s technical interface to the National Cybersecurity Agency of France (ANSSI). Before Red Hat, he spent more than 15 years contributing to network evolution especially towards cloud platforms.

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