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Harnessing the 5G Consumer Potential
Date / Time: Thursday, January 21, 2021, 10:00 a.m New York / 3:00 p.m London / 4:00 p.m CET
Overview:
 
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The introduction of 5G unlocks new possibilities for service innovation and value creation. With that comes new business opportunities for communication service providers (CSPs).

By being proactive and innovative, CSPs can drive consumer uptake and 5G differentiation, addressing a significant USD 3.7 trillion in revenue opportunities by 2030.

In this webinar, we discuss the business opportunities that 5G creates in the consumer market, covering the CSP core business of mobile broadband as well as adjacent areas like Fixed Wireless Access and advanced digital services.

Key topics include:

  • Global 5G enabled consumer business opportunities 2020-2030
  • The impact of the pandemic on consumers' willingness to pay a premium for 5G
  • The importance of use cases, identifying which ones will drive consumer spending and revenues
  • The revenue and ARPU upside associated with a proactive approach to 5G
  • Driving consumer value through innovation and partnerships – an introduction to Ericsson Startup 5G

Moderator:
Guillermo Escofet, Principal Analyst, Digital Consumer Platforms, Omdia | bio
Speaker:
Jasmeet Sethi, Head of Ericsson Consumer Lab, Ericsson | bio
 

As part of Omdia’s digital consumer platforms team, Guillermo covers mobile app ecosystems, including the mobile augmented reality market; partnerships between over-the-top (OTT) media/digital services companies and communication service providers, with an emphasis on bundling; and carrier billing across media and other verticals.

Guillermo focuses on monetization and partnership strategies, and he sizes and monitors consumer spend transacted via app stores, advertiser spend on in-app advertisements, media and other digital services revenue derived from wholesale or revenue-share bundling deals with communications service providers, and the wider market for carrier-billed OTT products and services. Guillermo has a long pedigree at Informa covering mobile media. Before joining the company in 2002, he worked as a business and current affairs journalist. He is fluent in English, Spanish, and Catalan. Guillermo holds a history and politics degree from the University of Warwick in the UK.

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Jasmeet is responsible for consumer and market insights function at Ericsson Research. He oversees a team of researchers and data scientists that uncover consumer insights and evaluate key trends that impact Ericsson and its customers future direction and strategy. He has over a decade of experience across wide variety of industries including telecom, technology, media and financial services where he has worked on a very wide range of consumer insight, strategy and brand development projects.

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Eleonora Pradelli is working as Head of Automation and AI for Cloud and IT Service Operation in Business Area Managed Services. In her 23 years long career as IT professional she was working to start up new IT businesses and transform managed services contracts, implementing automation everywhere and leveraging the power of AI across operators on all continents.

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As part of the Omdia service provider transformation team, Adaora Okeleke covers the service provider operations and information technology service with a specific interest in intelligent operations and the customer experience. Adaora researches artificial intelligence (AI), automation, analytics, and big data for telco networks and supporting operations.

Adaora produced a series on using AI to improve network operations, as well as a decision matrix on network analytics tools used by telcos. Before joining Omdia in 2013, was an RF planning and optimization engineer for Motorola and as a quality assurance officer for the software company Socketworks. Adaora holds a Bachelor of Engineering from University of Nigeria, Nsukka and a Master of Science from Imperial College London.

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Francois is a Senior Solutions Architect in the Red Hat’s Telco Technology Office and collaborates with telecom service providers and partners across EMEA. Passionate about security, Francois leads the NFV security domain and is the Red Hat’s technical interface to the National Cybersecurity Agency of France (ANSSI). Before Red Hat, he spent more than 15 years contributing to network evolution especially towards cloud platforms.

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