How Service Providers Can Profit From Microsoft Direct Routing
Date / Time: Tuesday, November 17, 2020, 12 p.m. New York/ 5:00 p.m. London
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Microsoft has over 100 million daily active users on Teams, and most are only using Teams for video calls, screen share, chat and file sharing. However, IT managers are gearing up to take the next step, using Teams to place and receive business phone calls. Ribbon believes that Teams will have a 25% share of the UCaaS market in just a few years. Communications service providers (CSPs) and managed service providers (MSPs) need to start engaging this audience and preparing to deliver SIP trunks for direct routing to Teams. There are no physical barriers to buying trunks from any provider, so counting on incumbency is dangerous.

This webinar will focus on the deployment options for delivering SIP trunks for direct routing. We will explore what services and even what marketing messages are required to acquire these Teams accounts.

Key topics include:

  • Why are Microsoft Teams and direct routing already changing the playing field for SIP trunks?
  • How will enterprises adopt Teams calling – all at once, or migrate over time?
  • What’s required in the cloud and at the enterprise edge to securely connect Teams to the PSTN?
  • Why providers need to think beyond a “me too” offer?
  • Answers to audience questions during live Q&A

Jim Hodges, Chief Analyst – Cloud and Security, Heavy Reading | bio Greg Zweig, , Director of Solutions Marketing, Ribbon Communications | bio
Prasanna Vijayakumar, Senior Manager - Solutions Marketing, Ribbon Communications | bio Chip Boyle, VP of Systems Engineering, Ribbon | bio

Jim leads Heavy Reading’s research on the impact of NFV on the control plane and application layers at the core and edge. This includes the evolution path of SIP applications, unified communications (UC), IP Multimedia Subsystem (IMS), session border controllers (SBCs), Diameter signaling controllers (DSCs), policy controllers and WebRTC. Jim is also focused on the network and subscriber impact of Big Data and Analytics. He authors Heavy Reading's NFV and SDN Market Trackers. Other areas of research coverage include Subscriber Data Management (SDM) and fixed-line TDM replacement. Jim joined Heavy Reading from Nortel Networks, where he tracked the VoIP and application server market landscape and was a key contributor to the development of Wireless Intelligent Network (WIN) standards. Additional technical experience was gained with Bell Canada, where he performed IN and SS7 network planning, numbering administration, technical model forecast creation and definition of regulatory-based interconnection models. Jim is based in Ottawa, Canada.

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Greg Zweig is Director of Solutions Marketing at Ribbon Communications, focused on Unified Communications, both premises and cloud. Prior to Ribbon, Greg was a Director of Product Management and Marketing at video encoder maker, VBrick Systems. Greg started his career at AT&T/Lucent Technologies before joining one of the pioneers in IP-PBXs, NBX Corporation. NBX was acquired by 3Com and Greg went on to head up Product Management for that portfolio.

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Prasanna Vijayakumar works as a Senior Manager Solutions Marketing for Analytics portfolio at Ribbon Communications, a leading provider of secure and intelligent cloud communications solutions. Prasanna has over 13 years of experience in solutions marketing and product management roles, working for leading communications solution providers and vendors across the world. At Ribbon Communications, Prasanna is responsible for product marketing, sales enablement strategies and market development for Ribbon’s analytics, mobile & fixed solutions, and services & support portfolio. Prior to Ribbon Communications, Prasanna held product management and account management roles across South Asia and Asia Pacific region, working in IMS, IP Telephony, SBC and UC focused technology domains.

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David is an experienced professional in the telecommunications industry with extensive knowledge gained from across all infrastructure technologies inducing: SDH, Wireless Access, Fixed Access, IP/MPLS, Carrier Ethernet, Optical Technologies and Network Management. He has held roles ranging from Systems Engineering, Product Strategy and Product Management through to Solutions Marketing, Customer Marketing and Product Marketing. David brings this proven combination of marketing, technology and product strategy expertise to his current role.

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