Consumers and enterprises use more data every day. Meanwhile competition and commoditization are driving down the price of data. Service providers must find a way to serve more data at lower prices with fixed capital spending. This seems like an impossible task. Are they caught in a margin-crunching vise?
In this Webinar you’ll learn how Cisco can help Service Providers escape the vise with network automation and segment routing for more capital-efficient software defined IP transport networks. We will share how Service Providers can optimize bandwidth on existing network infrastructure using Cisco’s Crosswork closed loop automation.
We’ll also share insights on how service providers can drive revenue with enterprise IP-based service offers. This Webinar will include an overview and demo of the new Crosswork Networkontroller, our turnkey solution for end-to-end provisioning and management of intent-based networks.
Sterling Perrin, Principal Analyst – Optical Networking & Transport, Heavy Reading | bio
Ranga Maddipudi, Director, Product Management, Crosswork Network Automation, Cisco Systems | bio
Marc Austin, Director, Head of Business Operations Cisco Crosswork Network Automation, Cisco Systems | bio
Venu Gopal Kothamasu, Software Architect, CX Product Management, Cisco Systems | bioSterling has more than 15 years' experience in telecommunications as an industry analyst and journalist. His coverage area at Heavy Reading is optical networking, including packet-optical transport. He also authors Heavy Reading's Packet-Enabled Optical Networking Market Tracker and Next-Gen Core Packet-Optical Market Tracker. Sterling joined Heavy Reading after five years at IDC, where he served as lead optical networks analyst, responsible for the firm's optical networking subscription research and custom consulting activities. Prior to IDC, Sterling worked for Standard & Poor's, where he delivered global industry analysis on a range of IT segments. He is a former journalist and editor at Telecommunications Magazine, and has also done consulting work for the research firm Current Analysis. Sterling is a frequent speaker at telecom industry events and a highly sought-after source among the business and trade press.
close this windowRanga Maddipudi is the Director of Product Management for Cisco's Crosswork Network Automation portfolio. He is a Cisco veteran having experience across the Cisco service provider routing portfolio as well as NFV and automation ventures. His current focus lies squarely on modernizing, simplifying and driving innovation through Cisco's SP routing software and automation offerings. Ranga's organization spans full lifecycle of service provider network operations – plan, design, implement, operate and optimize.
close this windowMarc Austin is part of the Crosswork product team at Cisco. He loves creating product-market fit at the front end of big market opportunities like 5G and the Internet of Things. This is what gets him out of bed in the morning, the same way creating great customer experiences for internet retail, search, smartphones, mobile apps, and digital media has fueled his career to date.
close this windowIt’s my 10th year with Cisco. Been an amazing journey so far. Part of automation group from day 1. Helped many SP and large enterprise customers setting up Cisco automation solution(‘s) and e2e integration with OSS/BSS systems.
close this windowJoe Mocerino oversees solutions strategy and marketing for the Fujitsu 1FINITY, Smart xHaul Transport and FLASHWAVE Packet Optical Portfolio. He has written numerous whitepapers and served in speaking roles for telecom and CATV forums, currently focusing on Mobile xhaul Optimization and service delivery. He has a 30-year track record in product line management, marketing, business development, sales, engineering and manufacturing. Joe's technology expertise includes Packet ONP, OTN, CPRI, SONET/SDH/PDH, DSL, WAN/mesh networks, packet networking and CATV headend optics platforms.
close this windowClarke is Principal Architect of emerging technologies at Shaw Communications. In this role, he analyzes emerging technologies and works with senior executives to develop product strategy. Prior to Shaw, Clarke spent over a decade at CableLabs analyzing and developing new technologies for the cable television industry. He is a public speaker on the Internet of Things (IoT) and a board member of Open Connectivity Foundation (OCF), an international IoT standards organization. He has occasionally been a judge for the CES Innovation Awards. Clarke served on the board of directors of Universal Plug-n-Play Forum (UPnP), chaired the Technical Committee, and led the Internet of Things task force until UPnP was acquired by OCF. He currently chairs the developer tools group in OCF. He has also chaired various task forces related to video and television in the World Wide Web Consortium (W3C). He has developed key technologies for the delivery of IP video and other cable services through the web. In general, Clarke relishes developing connected services as they cross traditional product boundaries.
Over his career Clarke has worked in engineering, research, product management and strategy around digital media and communications at Shaw, CableLabs, MediaOne, SonicBlue and Qwest. He built the world’s largest subwoofer and holds over twenty issued patents (and dozens not yet issued). In his spare time, he designs and builds home recording studios, theaters and other custom home improvements. He holds MSEE degrees from Brigham Young University and Georgia Tech and an MBA from the University of Colorado.
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