Changing Consumer Behaviours are Accelerating the Need for 5G
Date / Time: Thursday, June 25, 2020, 10:00 a.m New York / 3:00 p.m London
The need for mobile communications and data services is greater than ever.
In this webinar, we discuss how the covid-19 pandemic is causing long-term changes in consumer behaviours and how these behaviours drive the demand for 5G. The latest insights from Ericsson Consumer Lab explains how. We also look at the latest trends on service packaging, demonstrating how service providers drive and capture the increasing consumer demand for mobile data services. We conclude with Ericsson's view on Fixed Wireless Access, including market potential and key success factors to realize this important use case for 5G.
Key topics include:
Covid-19 pandemic drive long-term changes in consumer behaviours
Global statistics on service packaging and pricing models
How to capture the Fixed Wireless Access market potential
Gabriel Brown, Principal Analyst – Mobile Networks and 5G, Heavy Reading | bioJasmeet Sethi, Head of Ericsson Consumer Lab, Ericsson | bio
Greger Blennerud, Strategic Marketing Director, Ericsson | bioJohn Yazlle, Director, 5G Commercialization, Ericsson | bio
Gabriel leads mobile network research for Heavy Reading. He covers system architecture including RAN, core, and service-layer platforms. Key research topics include 5G, LTE Advanced, software-based mobile core, and the application of cloud technologies to mobile networking. Gabriel has more than 15 years’ experience as a mobile network analyst. Prior to joining Heavy Reading, he was Chief Analyst for Light Reading’s Insider research service; before that, he was editor of IP Wireline and Wireless Week at London's Euromoney Institutional Investor.
Jasmeet is responsible for consumer and market insights function at Ericsson Research. He oversees a team of researchers and data scientists that uncover consumer insights and evaluate key trends that impact Ericsson and its customers future direction and strategy. He has over a decade of experience across wide variety of industries including telecom, technology, media and financial services where he has worked on a very wide range of consumer insight, strategy and brand development projects.
Greger works in Strategic Marketing at Ericsson and has been engaged in Business Development activities within the area of Mobile Broadband and Data since 2007. Greger has a broad background in telecom, ranging from Hardware Design, Software development starting back in 1989.
5G Commercialization drives group-wide initiatives to ensure 5G readiness and a strong 5G ramp-up. John’s areas of focus include 5G consumer and enterprise use cases. More recently John has been driving Fixed Wireless Access customer engagements globally.
Joe Mocerino oversees solutions strategy and marketing for the Fujitsu 1FINITY, Smart xHaul Transport and FLASHWAVE Packet Optical Portfolio. He has written numerous whitepapers and served in speaking roles for telecom and CATV forums, currently focusing on Mobile xhaul Optimization and service delivery. He has a 30-year track record in product line management, marketing, business development, sales, engineering and manufacturing. Joe's technology expertise includes Packet ONP, OTN, CPRI, SONET/SDH/PDH, DSL, WAN/mesh networks, packet networking and CATV headend optics platforms.
Clarke is Principal Architect of emerging technologies at Shaw Communications. In this role, he analyzes emerging technologies and works with senior executives to develop product strategy. Prior to Shaw, Clarke spent over a decade at CableLabs analyzing and developing new technologies for the cable television industry. He is a public speaker on the Internet of Things (IoT) and a board member of Open Connectivity Foundation (OCF), an international IoT standards organization. He has occasionally been a judge for the CES Innovation Awards. Clarke served on the board of directors of Universal Plug-n-Play Forum (UPnP), chaired the Technical Committee, and led the Internet of Things task force until UPnP was acquired by OCF. He currently chairs the developer tools group in OCF. He has also chaired various task forces related to video and television in the World Wide Web Consortium (W3C). He has developed key technologies for the delivery of IP video and other cable services through the web. In general, Clarke relishes developing connected services as they cross traditional product boundaries.
Over his career Clarke has worked in engineering, research, product management and strategy around digital media and communications at Shaw, CableLabs, MediaOne, SonicBlue and Qwest. He built the world’s largest subwoofer and holds over twenty issued patents (and dozens not yet issued). In his spare time, he designs and builds home recording studios, theaters and other custom home improvements. He holds MSEE degrees from Brigham Young University and Georgia Tech and an MBA from the University of Colorado.
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