Automating Multi-Vendor Networks: A Practical Approach in Telefonica’s Network

Date / Time: Wednesday, May 27, 2020, 11.00 a.m. New York / 4.00 p.m. London
sponsored by
Sterling Perrin, Principal Analyst – Optical Networking & Transport, Heavy Reading

Fernando Muñoz Macaya, Senior Manager, Systems Engineering, Global Service Provider Sales, Cisco Systems

Ranga Maddipudi, Director, Product Management, Crosswork Network Automation, Cisco Systems

Globally, service providers are wrestling with several major challenges including exploding traffic growth, increasingly complex technologies, opex barriers to profitability, and increased pressures from the business to compress time to value. The next generation of mass-scale networks must make operations just as important as functionality. Network automation is becoming increasingly more important to telecommunications companies as the demand for more services and faster deployment increase.

Join our special webinar where you will learn insights from Heavy Reading's recent case study of how leading global telecom operator Telefónica is transforming its multivendor networks through the deployment of an automated, intent-based IP network.

In addition, attendees will hear:

  • How Telefónica's forward-looking R³ automation initiative and strategic partnership with Cisco are improving network robustness and reliability.
  • The real-world benefits expected from Telefónica's selection of Cisco's Crosswork Automation portfolio for multivendor network orchestration with closed-loop automation.

This session will also include a demo of the solutions along with some real-world use case examples.


Sterling Perrin, Principal Analyst – Optical Networking & Transport, Heavy Reading
Sterling has more than 15 years' experience in telecommunications as an industry analyst and journalist. His coverage area at Heavy Reading is optical networking, including packet-optical transport. He also authors Heavy Reading's Packet-Enabled Optical Networking Market Tracker and Next-Gen Core Packet-Optical Market Tracker. Sterling joined Heavy Reading after five years at IDC, where he served as lead optical networks analyst, responsible for the firm's optical networking subscription research and custom consulting activities. Prior to IDC, Sterling worked for Standard & Poor's, where he delivered global industry analysis on a range of IT segments. He is a former journalist and editor at Telecommunications Magazine, and has also done consulting work for the research firm Current Analysis. Sterling is a frequent speaker at telecom industry events and a highly sought-after source among the business and trade press.

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Fernando Muñoz Macaya, Senior Manager, Systems Engineering, Global Service Provider Sales, Cisco Systems
 Fernando Muñoz is a Senior Systems Engineer Manager for service providers in Europe with a long track record in Cisco before his current position: joining in 1999 as TAC engineer, moving to System Engineer and then to Account Manager for Telefónica focusing on SP Infrastructure and Network automation projects. His technological interests are diverse, but he is a strong believer in building highly scalable and programmable networks to achieve closed-loop automation. In his view, service providers have a fundamental role in the digital transformation of the market, and automation is a must to achieve that objective.

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Ranga Maddipudi, Director, Product Management, Crosswork Network Automation, Cisco Systems
Ranga Maddipudi is the Sr. Manager of Product Management for Cisco's Crosswork Network Automation portfolio. He is a Cisco veteran having experience across the Cisco service provider routing portfolio as well as NFV and automation ventures. His current focus lies squarely on modernizing, simplifying and driving innovation through Cisco's SP routing software and automation offerings. Ranga's organization spans software planning, routing technologies, and overall service provider automation architecture evolution and design.

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