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How will 5G + AI Transform the Wireless Edge?
Date / Time: Tuesday, January 15, 2019, 12:00 p.m. New York / 5:00 p.m. London
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Speakers
Mark Beccue, Principal Analyst, Tractica

Rasmus Hellberg, Senior Director, Corporate Technical Marketing, Qualcomm Technologies

Today, we primarily associate intelligence with the cloud, but as we head into the 5G era that will require us to efficiently connect trillions of things, we will need to rethink the way intelligence is scaled. To get to the 5G future that we envision, intelligence, compute, content and more must be distributed to the devices that form the wireless edge. This requires on-device AI capabilities for smartphones, cars, sensors and other connected things, so they can perceive, reason and act on their own. This wireless edge transformation has already begun, and it will bring many societal benefits, ranging from improved driver safety and more personal virtual assistants to superior photography, enhanced security and privacy and more.

Join us for this webinar to learn about the wireless edge transformation and how it will fully unlock 5G's potential.



 

Mark Beccue, Principal Analyst, Tractica
Mark Beccue is a Principal Analyst contributing to Tractica's Artificial Intelligence and User Interface Technologies practices, with a focus on intelligent interfaces and collaboration tools, as well as key application markets for AI. Based in Tampa, he is a veteran market research analyst with more than 20 years of experience in market and business strategy. Prior to joining Tractica, he was an independent consultant and industry analyst who provided clients with custom and syndicated qualitative market analysis and insights, with a primary emphasis on mobile consumer trends. Previously, he was a senior market intelligence analyst at Syniverse with responsibility for identifying key market trends, market barriers and market opportunities for the company within the evolving mobile ecosystem. Beccue also served as a Senior Analyst at ABI Research, where he concentrated on mobile consumer trends, mobile applications and mobile payments. He was previously Vice President at Tucker/Hall, a public relations and marketing consulting firm. Beccue has been cited hundreds of times by international media outlets, including CNBC, The Wall Street Journal, Bloomberg Businessweek and CNET.

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Rasmus Hellberg, Senior Director, Corporate Technical Marketing, Qualcomm Technologies
Rasmus Hellberg joined Qualcomm in 2006 and leads the corporate technical marketing team that drives the Company's visions for future technologies, such as the wireless evolution, the path to 5G and the evolution of mobile computing. He has spent 20 years in the wireless industry and started his career in product management, working on the Japanese PDC system, the first commercial WCDMA products and later on CDMA2000 1X and EV-DO focusing on radio access network products.

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Shailesh Patil, Principal Engineer/Manager, Qualcomm Technologies
Shailesh Patil is a Principal Engineer/Manager at Qualcomm Technologies. There he leads the C-V2X (Cellular V2X) research and 3GPP standardization group. Previously, he led the standardization of device to device communication in 3GPP LTE. This was the first time that device-to-device communication was standardized in any cellular standard. He has 43 granted patents and more than 80 pending patent applications.

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Jim Misener, Senior Director, Technical Standards, Qualcomm Technologies
Jim Misener leads automotive standards activities for Qualcomm. In this role, he participates externally in many standards forums, including as immediate past Chair and current Vice Chair of the SAE DSRC Technical Committee and participation as US ISO TC204 expert and with IEEE 1609 and LTE technologies 3GPP. Recently, he was instrumental in founding and is on the board of the 5G Automotive Association, with other founding members Audi, BMW, Daimler, Ericsson, Huawei, Intel and Nokia. This year, Jim founded a new SAE standards committee, the SAE C-V2X Technical Committee. As part of his daily activities, he also provides broad internal consultation and support with automotive and transportation matters on emerging technologies, standards, deployment and spectrum issues. He was an early pioneer in vehicle-highway automation and vehicle safety communication at the California Partners for Advanced Transit and Highways (PATH) at UC Berkeley, beginning in the mid 1990s. He has served as the PATH Executive Director, Executive Advisor to Booz Allen Hamilton and an independent consultant with clients ranging from Silicon Valley startups, the automotive industry and Federal and State government agencies.

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Durga Prasad Malladi, Senior Vice President, Engineering, Qualcomm Technologies
Durga Prasad Malladi joined Qualcomm in 1998 as an engineer. Over the past 19 years, he has worked on 3G and 4G systems and was the Project Engineer of 4G LTE-Advanced in Qualcomm Research from 2008 until 2015, responsible for design, standardization, prototype implementation, pre-commercial operator trials and inter-operability tests with vendors. Currently, he oversees the 5G and 4G cellular projects in Qualcomm Research, spanning Mobile Broadband Communications, Millimeter Wave based Backhaul and Access systems, Shared Spectrum Access, Internet of Things (IoT), Mission Critical Services and Cellular Vehicular Communications (C-V2X). In addition, he heads the Systems Engineering department in Qualcomm Research. He is the recipient of Qualcomm's IP Excellence Award, Qualcomm Distinguished Contributor Award for Project Leadership and Upendra Patel Achievement Awards for Outstanding Contributions to HSPA and LTE.

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Jovan Zagajac, Connected Vehicle Technology Manager, Ford Motor Company

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