More Frills, Less Bills – Creative Monetization for 5G
Date / Time: Thursday, December 13, 2018, 10:00 a.m New York / 3:00 p.m London
sponsored by
Dr. Stefan Vallin, Contributing Analyst, Heavy Reading

Stephen Bryant, CTO, Digital Route

Service providers (SPs) hope that 5G will create new business opportunities like extreme mobile broadband, IoT, mission-critical control applications and fixed wireless access. What SPs need to compete with OTT rivals and to remain relevant in the 21st century is to collect data to enable a multiplicity of consumption models including one-off purchases, subscriptions, PAYG, bundles, split subscriptions and partner settlements. 5G used in a smart way will enable service providers to reclaim value-added services rather than act as a bit-pipe. The move towards the network as an agile service platform enables totally new customer engagement models and pricing models.

The dynamic nature of the 5G network with context and QoS awareness opens up a platform for on-demand creativity both for the service provider and for the SP customer. The network has become the agile service platform, no longer the static service of the past.

Service providers need to take the next step in using smart and flexible subscription models. This approach allows customers to control usage in real time, order a new service with guaranteed QoS, try before they buy, see their bill go down if there are mosaic patterns on video, and all be done in real time. 5G also opens the door to shared networks between the providers enabling new business models.

In this webinar you will learn:

  • What new business opportunities are opening up for service providers in the subscription economy?
  • What data sources can be harvested to tap these opportunities?
  • How can usage data can be cleaned, processed, and correlated with a specific customer in real time to enable these new business models?
  • What analytics are required to get the necessary insights for personalized, consumption-based offers, products and pricing?


Dr. Stefan Vallin, Contributing Analyst, Heavy Reading
Dr. Stefan Vallin is a Contributing Heavy Reading Analyst and brings over 25 years in Global Service Provider BSS/OSS landscape. Dr. Vallin is also an Advisor to Data Ductus, a System Integration specialist focusing on automation, and Netrounds AB, a product vendor for active network service assurance. Dr. Vallin was the Director of Product Strategy at Tail-f Systems and subsequently Principal Engineer working on NSO strategy at Cisco Systems after Cisco’s acquisition of Tail-f in 2014. Dr. Vallin holds a Ph.D. in Network Management from Luleå University of Technology and a M.Sc. in Computer Science from Linköping University, both of which are located in Sweden.

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Stephen Bryant, CTO, DigitalRoute
Stephen has been designing and building as-a-Service platforms before platforms were a thing. He works as the CTO for DigitalRoute based in sunny and tropical Stockholm, Sweden doing amazing things with the world’s best team in high performance computing, monetization and Consumption based Commerce. In a previous lives, Stephen was the CTO of Telenor Connexion and the CTO of Tele2 IoT. Stephen has a long track record in IoT helping many of the world’s largest brands transform from products to connected services delivering new user centric experiences. This phase of Stephen’s career has evolved from this IoT track record to enabling consumption and usage driven business models for the world’s largest brands with DigitalRoute’s Usage Data Platform.

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Angela Singhal Whiteford, VP, Product Management & Marketing, Affirmed Networks

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Steve Bayless, Vice President, ITS America
Steven H. Bayless is the Vice President of Regulatory Affairs and Public Policy, and Senior Director of Telecommunications and Telematics at the Intelligent Transportation Society of America (ITS America). He is responsible for providing guidance to ITS America’s Board of Directors and senior staff on matters involving new technologies, wireless services and evolving automotive platforms, intelligent transportation infrastructure, operations and customer services.

Steven previously served as staff advisor and Presidential Management Fellow in the Secretary of Transportation’s policy office at US DOT headquarters. Steven had cabinet-level lead in policy related to research and development, spectrum management and telecommunications policy.

As a detailee to the White House, he assisted in formulation of several presidential directives on aerospace policy, focusing in particular on satellite navigation. He also advised the State Department and the Federal Aviation Administration in negotiations on space and aviation cooperation with the European Union, the Russian Federation and Japan. In the surface transportation domain, Bayless supported secretarial policy initiatives regarding the reorientation of federal research and development, highway safety, and transportation infrastructure finance reform.

Steven’s career also includes tenure as a management consultant with American Management Systems (now CGI) in Washington DC, and as a Project Coordinator for DuPont Europe in Budapest, Hungary. Steven holds a specialized masters degree from the Fletcher School at Tufts University in International Security Studies and Business. His bachelor degree is in Economics and Foreign Affairs from the University of Virginia. He has also completed graduate work at Harvard Business School and MIT Sloan School of Management in Cambridge Massachusetts, and at Eötvös Loránd University in Budapest, Hungary.

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