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Innovate With Usage Data – Evolve to a Monetization Broker Instead of Being Just a Network Pipe
Date / Time: Thursday, October 25, 2018, 10:00 a.m New York / 3:00 p.m London
sponsored by
James Crawshaw, Senior Analyst – Service Provider IT and Automation, Heavy Reading

Renée Robinson Strömberg, Chief Marketing Officer, Digital Route

Arguably, the subscription business model is the future of many, if not all, industries. Examples such as Netflix (movies), Dollar Shave Club (razors), and Graze (snacks) abound. Many of the stories about business transformation to align with the subscription economy share a common theme: connectivity turns products into services which allows businesses to build around outcomes, not assets.

What has all this got to do with telecoms? Telecom has been a subscription business selling services from the beginning (albeit with some PAYG). For telcos to grow and leverage emerging technologies and innovations (e.g. IoT, Cloud, 5G network slicing) they need to go beyond selling data and connectivity and help to create broader digital ecosystems and partnerships.

A fundamental understanding of cross-industry digitalization cycles is essential to making these ecosystems and partnerships function. Many industries are just at the early stages of understanding the usage of their digital assets and consumption models. Many of them do not have the basic understandings of their customers’ usage patterns nor the ability to collect that data.

Therefore, a pre-requisite to establish consumption-based business models is technology that can collect, bind and enable action on usage data from a variety of sources (products and services) to enable billing. CSPs are uniquely positioned to take a leadership role in enabling digital ecosystem connectivity and billing arrangements as digitalization evolves.

In this webinar you will learn:

  • What innovative new business opportunities are opening up for telcos in the subscription -based economy.
  • The vertical evolution of digitalization as it relates to connectivity.
  • Innovative cross-industry use cases of how to monetize usage data.
  • How 5G network slicing will enable operators to create industrial partnerships and business eco-systems.
  • What data sources can be harvested to tap these opportunities.
  • How can usage data be collected, bound and enabled for new business models.
  • What data are required to get the necessary insights for personalized, consumption-based offers, products, and pricing.


James Crawshaw, Senior Analyst – Service Provider IT and Automation, Heavy Reading
James leads Heavy Reading's OSS/BSS research service. He examines the breadth of software used by communications service providers in customer, business, service and infrastructure management. James's areas of focus include BSS, OSS, SDP, policy management, revenue assurance, service assurance, analytics and business intelligence. He is particularly interested in the impact of SDN and NFV on operator's IT systems.

Prior to joining Heavy Reading, James worked for more than 15 years as an analyst covering technology and telecom companies for various investment banks and industry research firms. He previously worked as a management consultant in industry.

James holds a BSc and MEng in Electrical and Mechanical Engineering from the University of Manchester, England.

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Renée Robinson Strömberg, Chief Marketing Officer, Digital Route
Renée Robinson Strömberg has more than 20 years of experience in international high-tech industry. At Swedish-based start-ups she has managed worldwide marketing efforts including product strategy, inbound marketing while establishing thought leadership market positions resulting in successful acquisitions (Drutt – Ericsson and Tail-f – Cisco) Ms. Strömberg has a degree from Kalamazoo College in Chinese Studies and Economics as well as a MBA from The Stephen M. Ross School of Business at the University of Michigan. Ms. Strömberg joined Digital Route in March 2018 as Chief Marketing Officer.

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Angela Singhal Whiteford, VP, Product Management & Marketing, Affirmed Networks

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Steve Bayless, Vice President, ITS America
Steven H. Bayless is the Vice President of Regulatory Affairs and Public Policy, and Senior Director of Telecommunications and Telematics at the Intelligent Transportation Society of America (ITS America). He is responsible for providing guidance to ITS America’s Board of Directors and senior staff on matters involving new technologies, wireless services and evolving automotive platforms, intelligent transportation infrastructure, operations and customer services.

Steven previously served as staff advisor and Presidential Management Fellow in the Secretary of Transportation’s policy office at US DOT headquarters. Steven had cabinet-level lead in policy related to research and development, spectrum management and telecommunications policy.

As a detailee to the White House, he assisted in formulation of several presidential directives on aerospace policy, focusing in particular on satellite navigation. He also advised the State Department and the Federal Aviation Administration in negotiations on space and aviation cooperation with the European Union, the Russian Federation and Japan. In the surface transportation domain, Bayless supported secretarial policy initiatives regarding the reorientation of federal research and development, highway safety, and transportation infrastructure finance reform.

Steven’s career also includes tenure as a management consultant with American Management Systems (now CGI) in Washington DC, and as a Project Coordinator for DuPont Europe in Budapest, Hungary. Steven holds a specialized masters degree from the Fletcher School at Tufts University in International Security Studies and Business. His bachelor degree is in Economics and Foreign Affairs from the University of Virginia. He has also completed graduate work at Harvard Business School and MIT Sloan School of Management in Cambridge Massachusetts, and at Eötvös Loránd University in Budapest, Hungary.

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