BSS and OSS Modernization – the Lynchpin of Telco Digital Transformation
Date / Time: Wednesday, December 13, 2017, 9.00 a.m New York / 2:00 p.m London
sponsored by

James Crawshaw, Senior Analyst – Heavy Reading

Ivan Cairo, Director of Business Development – ZTEsoft

Richard Doughty, Business Development Director, Cerillion

Rick Kapani, Chief Executive Officer - Apptium

What do mining companies, fashion brands and banks have in common? They are all talking about digital transformation. The telecom and financial services industries are ahead of most other verticals in their digital transformation though they remain well behind digital natives such as WhatsApp and Alipay. Just as “banks are now IT companies selling financial solutions” (to quote a Boston Consulting Group report), telecom operators are now IT companies selling connectivity and value-added services. And the core components of telecom IT are OSS and BSS. While the vast majority of telecom capex goes on network infrastructure, the IT systems which manage this infrastructure, and the customer-facing applications on top, are critical to transforming the business.

This webinar we will examine digital transformation in the telecom industry through the lens of Business and Operational Support Systems. The key aspects of OSS and BSS transformation we will discuss include:

  • Improving the customer experience – meeting customer expectations for ease of ordering and problem resolution; making personalized new offerings based on data analytics.
  • Accelerating time to market – turning operators into service aggregators (the platform play) for third parties (e.g., Netflix, Spotify, Deezer, financial services, utilities, etc.), similar to the app store concept for smartphones. The platform opportunity is not just about consumer services but also encompasses the myriad B2B2X opportunities that IoT entails.
  • Increasing the agility of operations – increasing automation and the ability to rapidly respond to new customer requirements.
  • Unleashing internal innovation – adoption of DevOps and a fast-fail mentality to unleash the creative potential within a telco's own workforce and provide an attractive environment for recruitment.


    James Crawshaw, Senior Analyst – OSS/BSS Transformation, Heavy Reading
    James leads Heavy Reading's OSS/BSS research service. He examines the breadth of software used by communications service providers in customer, business, service and infrastructure management. James's areas of focus include BSS, OSS, SDP, policy management, revenue assurance, service assurance, analytics and business intelligence. He is particularly interested in the impact of SDN and NFV on operator's IT systems.

    Prior to joining Heavy Reading, James worked for more than 15 years as an analyst covering technology and telecom companies for various investment banks and industry research firms. He previously worked as a management consultant in industry.

    James holds a BSc and MEng in Electrical and Mechanical Engineering from the University of Manchester, England.

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    Ivan Cairo, Director of Business Development – ZTEsoft
    Mr. Ivan Cairo is the Director of Business Development as part of the Global Marketing Unit in ZTEsoft. He is in charge of defining sales and marketing strategies implemented across sales channels and to promote ZTEsoft catalogue of products and services.

    Mr. Cairo has more than 20 years of hands-on experience delivering value and developing business in the Telecom industry for some of the most important global players in the OSS/BSS domains. With strong background running engineering, system integration, consulting and product marketing positions, Mr. Cairo has developed a comprehensive understanding of today’s industry situation and the major challenges it is facing, together with a solid vision of the solutions and practices required to enable a successful transformation of the industry in the IoT times.

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    Richard Doughty, Business Development Director, Cerillion
    Richard has eighteen years’ experience working in the telecoms software sector, with a strong focus on customer engagement complemented by deep technical experience spanning convergent charging, CRM, billing, provisioning and application integration, for fixed, mobile, cable and multi-service CSPs. As Business Development Director at Cerillion, Richard is responsible for sales of the company’s Enterprise BSS/OSS suite and SaaS product lines on a global basis.

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    Rick Kapani, Chief Executive Officer - Apptium
    Rick Kapani is Apptium’s Chief Executive Officer charged with aligning technology development and corporate strategy to enable Apptium to anticipate, shape, and lead major market transitions. He brings business acumen, people management skills and strategic vision in his leadership role. Over the years, he has been an integral part of the company while working closely with the top management in charting growth strategy by understanding his customer’s perspective through emphasis on discovery. In his previous roles, Rick has served in hands on technology, leadership and executive positions at Architel Systems Corporation, Nortel Networks, MetaSolv, and ConceptWave. He has worked with service providers around the globe, gaining a deep understanding of the challenges facing the service provider industry. Rick carries over 20 years of Technology and Telecommunications experience which has been widely recognized for his creative mindset and visionary leadership. He has served on government initiatives, industry advisory boards, and charitable and community organizations. Rick holds a Bachelor of Science degree in Computer Science and has attended the Executive leadership program at MIT.

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    Ramesh Prabagaran, Vice President of Product Management, Viptela
    Ramesh Prabagaran has a track record of bringing disruptive and innovative networking products to market focused on carriers and enterprises. At Viptela he is responsible for the product strategy, vision and execution along with strategic partnerships. Prior to Viptela, Ramesh was at Juniper Networks as a senior product line manager establishing the product vision for enterprise and datacenter routing products (M and MX Series), and WAN-focused solutions for Fortune 100 companies.

    Ramesh holds a Master of Science in Computer Engineering from University of Kansas, and a Master of Business Administration from the Haas School of Business at UC Berkeley.

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