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Web Ad Prices Fall

5:30 PM -- Today on Contentinople:

  • PubMatic says display advertising is trending downward -- and no sites, regardless or type or segment, can escape. Sites with fewer than a million page views a month suffered the most in the third quarter.

  • The number of people who use their cellphones to view media is growing, says Heavy Reading analyst Aditya Kishore, perhaps because all-you-can-eat wireless data plans are becoming more popular.

And in today's News Bits, Google launches the Adwords display ad builder.

— The Staff, Contentinople

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