It is this sense of incredibly bad timing that prevents me from pursuing my lifelong ambition as the world's only gambling, stand-up comic weatherman.
But is it so odd that CMP owns Web 2.0? Take a spin around the patent and trademark databases, and you'll find that the maker of Hot Wheels redefines "Paradigm Shift" and someone affiliated with ESPN once loved appointing a "Geek of the Week."
Table 1: Webby Words
|Term||Trademark or Wordmark Status||Company/Entity||Date|
|Web 2.0||Granted||CMP Media LLC||27-Jun-06|
|Web 3.0||Applied||Move, Inc.||5-Feb-07|
|Internet 2.0||Abandoned||Braingem, LLC||14-Feb-03|
|Paradigm Shift||Granted||MATTEL, Inc.||15-Aug-06|
|Social Networking||Applied||The Kerr Company||16-May-06|
|My Space||Granted||Hanna's Candle Company||29-Jun-04|
|Geek of the Week||Cancelled||Nanci Donnellan (c/o ESPN)||20-Jul-02|
Now for the Web 2.0 question on everyone's mind: Will there be more versions of the Web?
I don't know. But Web 4.0 is still up for grabs as a trademark, should someone want to fire up a conference series. (Wherever he is, Jeff Pulver's ears are twitching.) Of course, trademark databases aren't the only place where folks toss around such deliciously empty descriptors:
In a June 2006 press release from IDG World Expo, Web 3.0 arrives:
Since last August, [Phil Wainewright's] also been writing a blog for ZDNet about SaaS and its convergence with SOA and Web 2.0 - a remix he has been calling Web 3.0 for short.A Dec. 16, 2006 Pittsburgh Post-Gazette column fast forwards beyond Web 3.0:
The technology, which Mr. [Mark E.] Seremet terms "Web 4.0" because it's beyond the washed-up buzz word Web 2.0…Why stop there? In a June 2006 column from the Guardian newspaper, the title of the article asks: "Should I trademark the term Web 3.0?" The answer:
You could try, but you're probably at the back of the queue. Have you thought of going for Web 5.0 or Web 6.0?Had enough yet? What about self-described "agent of change" Seth Godin's Web4? Here's a snippet of his January 2007 post:
Web4 is what I'm really waiting for. And it's entirely possible that Web4 will get here before the semantic web, even though Web 3 makes it work a lot better.
Seth used to work for a living, but I think now he gets paid to talk about himself, which explains this description of his latest book:
Seth Godin doesn't claim to have all the answers. But he will teach you how to ask the right questions.Please. Make it stop.
— Phil Harvey, Person of the Year, Light Reading