NEW YORK -- Watchwith, the leader in related content syndication, today announced a major upgrade to its Sync-to-Broadcast content creation product, Showrunner. Powerful new Showrunner features include support for live television production and distribution, automated creation of Sync-to-Broadcast related content powered by RAMP’s MediaCloud platform, and the ability for TV programmers to quickly and easily define new DoubleClick for Publishers (DFP) inventory within a Sync-to-Broadcast consumer experience on the web, phone, tablet, or connected TV.

A key component of the Watchwith Platform, Showrunner is the production tool used by NBC, USA Network, Syfy and other networks to add polls, trivia games, photo galleries, and social check-ins to their web, mobile, tablet, and connected TV products. Until today, television producers have used Showrunner to create original Sync-to-Broadcast content for pre-recorded television programming. Now, producers of live news, sports and reality competition television programming can create valuable, engaging, Sync-to-Broadcast related content on the fly, experiment with new forms of audience engagement on mobile, web and tablets, and enhance live television events with Sync-to-Broadcast content that must be experienced live.

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