Warner Music Expands Relationship With Cisco
For Cisco, the expansion of its relationship with WMG is a vote of confidence for Eos, which was launched earlier this year. Cisco CEO John Chambers says the entertainment industry is at a tipping point, which Cisco hopes to cash in on.
The music industry in particular is facing a transitional period that is a bit of a paradox, he says. "Music consumption is up... but revenues are down."
To help deal with that, Cisco's Eos is a hosted, software-as-a-service (SaaS) platform that is designed to help media companies create Web communities around their libraries of content. The system provides a suite of tools for site administration, content management, and reporting and analytics of social sites.
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— Ryan Lawler, Contentinople