Warner Music Inc. today announced a strategic relationship with Cisco Systems Inc. (Nasdaq: CSCO), with plans to expand its use of Cisco's Eos content management platform for its artist Websites. (See Cisco's Eos Takes Aim at Internet Media Management and Cisco's Eos Press Conference.)

For Cisco, the expansion of its relationship with WMG is a vote of confidence for Eos, which was launched earlier this year. Cisco CEO John Chambers says the entertainment industry is at a tipping point, which Cisco hopes to cash in on.

The music industry in particular is facing a transitional period that is a bit of a paradox, he says. "Music consumption is up... but revenues are down."

To help deal with that, Cisco's Eos is a hosted, software-as-a-service (SaaS) platform that is designed to help media companies create Web communities around their libraries of content. The system provides a suite of tools for site administration, content management, and reporting and analytics of social sites.

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— Ryan Lawler, Contentinople