First, here are the half-year metrics Vodafone shared about data service revenues and smartphone penetration:
To keep up with the surge in data traffic and influx of smartphones on its network, Vodafone has been upgrading its radio access and backhaul infrastructure to reduce costs and improve efficiencies during the first half of the year. While Vodafone did not provide figures today on how much has been saved by or spent on these projects, it did give an update on some progress.
In addition to the infrastructure changes, Vodafone also stepped up its use of traffic management. The operator said it has implemented Web and video optimization in nine of its markets, which it claims has resulted in traffic volume cuts ranging from 15 percent to 30 percent. Vodafone also said it has cut peer-to-peer traffic in certain "key markets" by 20 percent to 30 percent, but it did not specify the countries.
— Michelle Donegan, European Editor, Light Reading Mobile