VOCEL announces it has received a second infusion of funding from Torstar Corporation, one of Canada's premier media companies

June 19, 2006

1 Min Read

SAN DIEGO -- VOCEL, which is revolutionizing the way mobile content is delivered and purchased via cell phones, announces it has received a second infusion of funding from Torstar Corporation, one of Canada's premier media companies. The funding will fuel VOCEL’s further growth after the successful launch of its INCA mobile marketing and promotion engine last week with Qualcomm and Midwest Wireless. Torstar, which became an investor in VOCEL in 2005, owns a roster of successful businesses including newspapers led by the Toronto Star; Harlequin Enterprises, a leading global publisher of women’s fiction; and Torstar Digital.

VOCEL’s groundbreaking new Interactive Commerce Accelerator (INCA) technology lets mobile phone users purchase all kinds of content including ringtones, wallpaper and games with just one click. INCA, in conjunction with Qualcomm’s BREW solution, is powering a just-launched pilot program run by Midwest Wireless in Iowa, Wisconsin and Minnesota. VOCEL’s patent-pending technology streamlines the preview and purchase of wireless applications on the mobile phone allowing Midwest Wireless subscribers to directly purchase content with a single click.

Lorenzo DeMarchi, Managing Director Corporate Development, Torstar Corporation, said, "Torstar is active in looking for new and exciting ways to extend our brands through digital delivery of content, and VOCEL is leading the way in the mobile and wireless space. We have already partnered with VOCEL to deliver the industry’s first female targeted mobile content via Harlequin-To-Go on cell phones. We are equally excited about the rapid evolution of INCA and the opportunities it presents both carriers and consumers for the accelerated adoption of purchasing content over mobile phones.”

VOCEL

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