Virtual Athletes for Sale

5:50 PM -- Today on Contentinople:

  • OneSeason.com, a San Francisco-based startup that sells virtual shares in professional athletes, raised $3.5 million in its first round of financing. (Cleveland Cavaliers star forward LeBron James is currently trading at $7.99.)

  • San Francisco-based video search engine Pixsy will tomorrow introduce Premium Feed, a collection of licensed and syndicated video content with embedded monetization of pre-roll and overlay ads.

  • OneSource creator Adap.tv and digital video advertising company EyeWonder have partnered to produce a seamless multi-player, in-stream video ad solution.

And in today's News Bits, President Obama's inauguration makes waves on the Web, from CNN.com to Google.

— The Staff, Contentinople

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