NEW YORK – Samsung Electronics America, Inc. today ushered in a new chapter of Samsung TV Plus, the leading TV manufacturer's free ad-supported TV (FAST) and video on-demand service reaching 24 countries and 465 million devices globally across TV and mobile.

Launched in 2015 as one of the first FAST services by a device manufacturer, Samsung TV Plus has steadily expanded its reach and content offering to deliver over 220 channels in the U.S., over 1,600 channels globally, and over 50 owned & operated channels spanning news, sports, entertainment and more worldwide.

The new global Samsung TV Plus brand launching today signifies Samsung's commitment and investment in the future of FAST. The leading Samsung Smart TV service, available completely free and integrated on all 2016-2022 Samsung Smart TVs and Galaxy devices, is increasingly serving as a comprehensive pay TV alternative. Further expanding its footprint, Samsung also recently announced the availability of Samsung TV Plus on select Family Hub refrigerators (2.0 models 2017 and later), initially in the U.S. and Korea, so users can continue watching from every room.

Samsung TV Plus will unveil a host of new programming partnerships and features including:

New Brand Rollout

Samsung TV Plus' revamped brand identity, unveiled today, will be rolled out globally across Samsung Smart TVs, mobile apps, and web. The rebrand, led by UK-based brand agency Dixon Baxi, is inspired by the Samsung TV Plus cross-device experience. The new brand's bold use of color and animation bring to life the extraordinary variety of content available on Samsung TV Plus and its radical ease of use across screens, delivering premium subscription-free TV to the masses.

Read the full announcement here.

Samsung