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CEO Chat With Huawei's Zha Jun

Steve Saunders
3/24/2016

I recently had the opportunity to sit down with Zha Jun, President of Fixed Network Product Line, Huawei, to talk about a topic which is central to the future of the entire communications market: video.

Jun is definitely the right guy to talk to about video, for a couple of related reasons. First, he's in charge of creating and implementing Huawei's video strategy. Second, Huawei's President and Founder, Ren Zhengfei, recently issued an edict to his employees explaining that video was the essential ingredient in maintaining Huawei's current stratospheric performance. I think Zhengfei is dead right to focus on video. A lot of so-called industry mavens like to speculate about what the "next killer application" will be. For me, we know what it is: video.

Huawei's Zha Jun: A sucker for Titanic
Huawei's Zha Jun: A sucker for Titanic

Jun shared some fantastic insights about video with me, and it was noticeable that he focused on the business case for video, more than the technology used to support it. Specifically, what Zha wanted to focus on is also what LR is fixated about right now: how the world's incumbent carriers can use video as a weapon in their fight to retain relevance in a world that could increasingly become dominated by OTT operators.

Zha Jun had a lot to say about video, and I've opted to edit out my few questions and interjections so you can enjoy his thoughts in a more stream of consciousness/lecture style, without me interrupting.

Enjoy!

— Stephen Saunders, Founder & CEO, Light Reading

Next page: The value of video

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brooks7
brooks7
3/30/2016 | 11:15:52 AM
Re: Not so sure
I think you guys should take a hard look at video gaming as it associates to VR. There is a LOT that is ongoing and it turns out that they have their own news/opinion channels.  Given that gaming is as big or bigger than the movie business AND its bent on having immersive situations, I think gaming VR will happen first - IF (and it is still an IF) it happens to any great extent.

Let me give you the big caveat.  Do you spend the time and money making your game VR given that a vast minority of gamers will own or use the technology.  I read a presumption here that the content producers cost of VR is 0.  I don't think this is true and will factor into the equation quite considerably.

As to the vast minority of gamers?  Imagine that the headsets are going to be $1000 (or more) retail at first.  You need 1 per person, so they are not shared like an HDTV.  Will there be enough folks to pony up when there is little (if any) content?

seven

 
Steve Saunders
Steve Saunders
3/30/2016 | 9:45:54 AM
Re: Not so sure
concur
mendyk
mendyk
3/30/2016 | 9:39:37 AM
Re: Not so sure
And no doubt that virtual reality products will open yet another set of video floodgates. Demand is almost certain to soar, given the sad state of actual reality.
Steve Saunders
Steve Saunders
3/30/2016 | 9:11:45 AM
Re: Not so sure
he's mainly talking about entertainment 

But.. the video consumtption trend is across all types of content
Joe Stanganelli
Joe Stanganelli
3/30/2016 | 8:46:38 AM
Re: Not so sure
Sure, Steve, but those are video blogs, video interviews, and the likes, yes?

Perhaps I am misunderstanding Zha Jun here.  I took his thoughts/predictions to be focused on videoconferencing and the like (i.e., video as a substitute for voice phone calls, SMS/MMS, etc.) -- as opposed to all kinds of video consumption in general.
sowen557
sowen557
3/28/2016 | 1:18:35 PM
Re: Not so sure
B2C Video like Popcorn Time?  According to website https://torrents-time.com/  Popcorn Time Online is next phase.
Steve Saunders
Steve Saunders
3/28/2016 | 12:06:37 PM
Re: Not so sure
History will decide who is right eh, Joe? 

 

I can tell you video consumption on LR has quintupled in the last 18 months... so we are kind of big video believers now! 
Joe Stanganelli
Joe Stanganelli
3/27/2016 | 11:45:20 AM
Not so sure
At the enterprise level, sure, but on the B2C side I am dubious.  If something doesn't *need* to be seen, many people (most, I daresay) are reluctant to use video.  On top of that, it uses so much more data and bandwidth.

Video has its place, and video demand in general will certainly continue to grow, but for person-to-person communication, the trends seem to be going yet simpler -- not more complex.
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