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This Technology Tackles Video Ad Cues

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DENVER -- This Technology, a leading provider of dynamic ad insertion and alternate content software, today announced Congruity Intelligent Signal Processor (iSP) for efficient management of SCTE-35 cues across all delivery platforms. The latest addition to This Technology’s portfolio is cloud-based software that normalizes the wide variances of SCTE-35 messages MVPDs receive from programmers.

The SCTE-35 standard was developed to support the splicing of transport streams for the purpose of insertion, including advertising and other content types. However, the variances in usage of SCTE-35 messages has exceeded the standard. This is largely due to usage for advertising, regionalization and measurement across both adaptive bit rate and digital TV, for video on demand, cloud-based DVR and linear viewing. Every programmer uses SCTE-35 differently, requiring MVPDs to standardize the messages for their internal infrastructure.

As with all This Technology products, Congruity delivers and supports unprecedented scale. The software enables a consistent way to normalize all incoming SCTE-35 messages as video enters the MVPD distribution infrastructure. Congruity provides a significant advantage to MVPDs when they are managing large numbers of network source feeds, each of which contain SCTE-35 signals that must be processed.

This Technology LLC

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9/30/2014 | 1:09:37 AM
Better Tools, Same Quality Users
I have a hard time getting excited about new advertisng technology despite working in the industry.  In my experience, advertisers can be given all the tools in the world and still do the same old approach despite all the possibility.

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