New video descriptors bring more depth to metadata tied TV and movie content.

January 3, 2019

1 Min Read

EMERYVILLE, Calif. -- Gracenote, a Nielsen company (NYSE: NLSN), today announced the launch of its next-generation descriptive metadata solution making possible more contextually relevant and satisfying TV and movie discovery experiences. Gracenote Video Descriptors, the first of the company’s new Advanced Discovery products, will enable pay TV providers, OTT services and connected device manufacturers to unlock deeper user engagement and loyalty in a hyper-competitive marketplace.

TV providers are dedicating increasingly large budgets to build sizable on-demand catalogs of both originally produced content and licensed TV shows and movies. At the same time, they are developing smarter search, discovery and recommendation capabilities, including voice and image-based search, to expose viewers to all available content, from big budget blockbusters to the most niche TV programs. As content catalogs continue to expand and discovery systems grow more intuitive, they require sophisticated metadata that goes beyond traditional genre information, to fuel targeted recommendations and personalization.

Gracenote Video Descriptors take entertainment metadata to the next level, enabling clearer understanding of content and subsequently, more personalized video picks. The new Gracenote dataset goes far beyond traditional genres to include descriptors such as Mood, Theme, Scenario and Characters. In addition, Gracenote Video Descriptors features structured keyword sets for individual TV shows and movies which describe content in progressively more granular terms.

Using Game of Thrones as an example, Gracenote pinpoints Themes such as “Greed” and “Betrayal,” describes Scenarios including “Power Struggle” and “Manipulation,” assigns Mood elements like “Dark” and “Gripping” and classifies the program’s Characters from “Royalty” to “Dragons.”

Gracenote

Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes it's completely free.

You May Also Like