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World Cup Kicks Off Live 4K

Mari Silbey

Let the soccer action begin.

With the 2014 World Cup kicking off today, Broadcom Corp. (Nasdaq: BRCM) has become the latest partner to join with Brazilian pay-TV provider Globosat to deliver 4K Ultra HD coverage of the men's soccer tournament. Globosat will broadcast the final three World Cup games live in 4K, teaming up with Sony Corp. (NYSE: SNE) for production, Elemental Technologies Inc. (ETI) for video encoding, and Broadcom for video decoding.

The three broadcasts will be the first delivered in 4K at 60 frames per second with 10-bit color. Ultra HD provides four times the resolution rate of traditional high-definition video, and the 10-bit profile supports more than 1 billion color shades.

The 4K World Cup video stream won't make it to the US, but three service providers in Brazil -- Net, Telefônica Brasil subsidiary Vivo Participacoes SA , and Oi -- have signed with Globosat to distribute the feed. The British Broadcasting Corp. (BBC) has also said it will stream 4K coverage. (See Eurobites: Vodafone Opens Window on Wire-tapping.)

Unfortunately for fans, the set-tops that support 4K viewing can't be purchased at retail yet. This means that access to 4K World Cup coverage will likely only be through special screenings.

In an interview, Broadcom told Light Reading that its hardware partners in Brazil will soon be announcing set-tops that incorporate the Broadcom BCM7445 Ultra HD system-on-a-chip. The SoC supports the High Efficiency Video Codec (HEVC) compression and video transcoding considered critical for supporting 4K, although the transcoding capabilities won't be on display for World Cup demos. The new chipset is not yet ready for general availability yet, but it is in volume production.

Meanwhile, this isn't the first time that Globosat has toyed with 4K video. The Brazilian provider ran 4K tests in 2013 during the Rio de Janeiro Carnival.

— Mari Silbey, special to Light Reading

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User Rank: Light Sabre
6/25/2014 | 11:25:53 AM
Re: Fans should be screaming happy
I think it's great that FIFA is trying to stoke more interest in the U.S. by hiring referees from the professional wrestling circuit.
User Rank: Light Sabre
6/25/2014 | 5:35:20 AM
Re: Fans should be screaming happy
The world cup is finally here. Everyone from all walks of life will be gathered together as one to watch football. The football fanatics especially will not sleep as they will be excited to see what the teams have in store for them. People will be betting on their favourite teams. The world cup season is the best period for football fanatics.4k is going to hit the mainstream as this is what the fans will use to watch the football as it is the best technology.
User Rank: Light Sabre
6/15/2014 | 2:40:16 PM
Re: Fans Should Be Screaming Happy
It is a bit of a juxtapostion that 4K is being broadcast in Brazil, where you'd likely have to pay to even get a glimpse of it. 

Nevertheless, 4K is going to hit the mainstream at some point, and a big event like the World Cup is a good way to launch it. 
User Rank: Light Sabre
6/13/2014 | 12:41:52 PM
Fans Should Be Screaming Happy
While I'm not a futbol, soccer fan at all, you can be sure those in Brazil will be overjoyed to watch in 4K. I do wonder though if there might be some there protesting even that technological marvel. With lots of poverty but the few controlling much in that South American country, the complaints of waste and overspending on the World Cup activities are a large concern to many there.
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