Anyone who's anyone in the wonderful world of video is heading to Amsterdam this week for the week-long jamboree that is IBC -- and how appropriate is it that the city of "coffee shops" is hosting a community so focused on the definition of the term "ultra-high"?
To celebrate all things 4K/8K/UHD (there's the ultra-high link, folks), the Light Reading team has already identified the hot topics -- see Top TV Trends Heading Into IBC and IBC CEO Highlights Top Trends for This Year's Show -- and shipped off two of our (non-smoking) brethren -- Iain Morris and Adi Kishore -- to the city of tulips, canals, wooden shoes and Vermeer veneers.
And as Iain and Adi prepare for a quiet night in with a small glass each of Heineken (gag!), we can't help but pose the classic question about Europe's northern lowlands -- What Is Holland?
— Ray Le Maistre, , Editor-in-Chief, Light Reading