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Swisscom Opts for ThinkAnalytics

Mari Silbey
6/24/2014

The momentum continues to build for ThinkAnalytics.

The search and recommendation specialist has nabbed another customer win with Swisscom AG (NYSE: SCM), one of the major telecom service providers in Switzerland. The news, which comes just a few weeks after Nordic operator Viaplay also signed on with ThinkAnalytics Ltd. , adds to the company's growing customer list, which includes Cox Communications Inc. , Fox Broadcasting Co. , Liberty Global Inc. (Nasdaq: LBTY), and Sky , among others. (See ThinkAnalytics Nabs Nordic Win .)

Swisscom is implementing the ThinkAnalytics content discovery engine as part of its TV 2.0 subscription service. Subscribers with both Android-based IP set-tops and legacy hardware now have access to personalized recommendations and an intelligent search system through the Swisscom program guide. The ThinkAnalytics engine operates across: more than 250 linear TV channels; the Swisscom Replay service, which lets subscribers watch programs ups to seven days after initial broadcast; and Teleclub, the Swisscom on-demand service offering more than 6,400 movies and roughly 5,000 live sports events per year. Content discovery features are available in multiple languages and include recommendations based on category, popularity, user behavior, and more.

ThinkAnalytics isn't the first company that Swisscom has tapped for search and recommendation technology. Back in 2012, the operator brought in rival Jinni Media Ltd. as a content discovery partner. In today's announcement, Swisscom head of TV services Volker Dietzel praised ThinkAnalytics, saying "We now have a personalized recommendations/search solution that incorporates advanced analytics and business rules and gives us flexibility and scalability, allowing us to add new features, support for additional devices, and additional services down the line."

While Jinni may have lost a customer in Switzerland, the company is doing just fine in other regions. Jinni customers include AT&T Inc. (NYSE: T) with its U-verse TV service, Comcast Corp. (Nasdaq: CMCSA, CMCSK), Time Warner Cable Inc. (NYSE: TWC), complink 3426|Microsoft Corp.} for Xbox video, and VUDU Inc. (See AT&T Jumps On Board With Jinni.)

Other competitors in the search and recommendation market include TiVo Inc. (Nasdaq: TIVO), which recently bought up Digitalsmiths, and Rovi Corp. , which acquired the semantic search company Veveo.

— Mari Silbey, special to Light Reading

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