DURHAM, NH — New consumer research from Leichtman Research Group, Inc. (LRG) found that 18-44 year-olds account for 71% of adults in the U.S. that have a live streaming vMVPD pay-TV service (like Sling TV, DIRECTV NOW, Hulu with Live TV, YouTube TV, or PlayStation Vue). Overall, 16% of adults ages 18-44 currently have a vMVPD service – compared to 6% of ages 45 and above.

Of those that currently get a vMVPD service, 43% switched directly from a traditional (cable, satellite, or Telco) pay-TV service, and 25% also have a traditional service. In addition, 17% switched from another vMVPD service, and 15% were most recently non-subscribers to any type of pay-TV service.

These findings are based on an online survey of 6,715 households from throughout the United States and are part of a new LRG study, Internet-Delivered Pay-TV Services 2019. This is LRG’s second annual study dedicated to this topic.

Other related findings include:

Leichtman Research Group