Los Angeles, Calif. -- Pluto TV, the leading free streaming television service in the US, today unveiled an all-new slate of Genre and Pop-Up channels rolling out throughout the month of August with classic content licensed from Viacom’s vast library of iconic IP. This marks the latest installment of Viacom channels for Pluto TV this year, featuring programming from BET, CMT, Comedy Central, MTV, Nickelodeon, Spike and TV Land distinct from the pay-TV ecosystem. The new channels amplify Pluto TV’s offerings, which includes a lineup of 150+ live, linear, curated channels and thousands of movies on demand from major studios, networks, publishers and digital media companies.
Genre channels hone in on the most celebrated and differentiated programming from Viacom’s brands, spinning them into dedicated, themed channels that include music videos, comedy, drama, and reality. Select Pop-Up channels themed around high-profile, live entertainment events will feature programming from past years and previews of what’s to come. On July 29th, the new slate launched with three new music video channels - Yo! MTV, MTV Biggest Pop, MTV Spankin’ New. Coming in August, new streaming channels include: MTV VMA, CMT Cheerleaders, Comedy Central Roast, TV Land Sitcoms, TV Land Drama, MTV Wild ‘N Out, MTV Ridiculousness, MTV The Challenge, MTV Cribs and Are You The One?.
“With this new slate of Viacom channels, Pluto TV continues to deliver on the promise of extending iconic Viacom brands and content to a growing streaming audience,” states Tom Ryan, CEO and Co-Founder -Pluto TV. “We saw an incredible response to the Viacom channels we launched earlier this year and are excited to be able to expand the offering with even more programming and events including the revival of music videos on streaming television with the launch of the first three of many MTV-branded music video channels.”