With increasingly complex content formats and requirements, Turner’s technology and operations team needed a single platform to power their syndication workflows. Turner required greater visibility into campaigns and projects in order to manage, add and deliver content to new and existing partners quickly, and expand revenue opportunities. The Flex Media Platform manages all campaigns, content, metadata and business rules, providing Turner with complete visibility into its operations, reducing manual tasks, saving time and freeing up resources. With the solution deployed in the cloud, Turner’s operation teams across the Asia Pacific region have seamless access and control anytime, anywhere.
“Our syndication business in the Asia Pacific region is both fast-changing and complex, requiring us to get content to our partners quickly and efficiently,” said James Crossland, Turner International’s Regional Vice President of Technology & Operations. “The Ooyala Flex Media Platform, with its flexibility and strong orchestration capabilities, allows our team to configure workflows according to our business rules and automate manual processes to reduce repetition and unnecessary delays.”