BANGALORE -- Amagi, the leader in targeted TV advertising and cloud-based broadcast infrastructure, today announced that NDTV 24x7 will use its STORM regionalization platform to insert regional Ads in the Middle East on the channel’s Asia-pacific satellite feed.
“NDTV, who are India’s premier English news channel, are expanding its viewership base amongst the vast expatriate population in the Middle East.” Explains Dinesh Singh, CTO of NDTV, “We were looking for ways to provide local advertisers in the region access to our clearly segmented viewership. Post evaluation of multiple vendor platforms, Amagi’s Ad-insertion solution emerged as the perfect choice as it allowed us to regionalize our channel in the Middle East without creating new, expensive satellite feeds”.
KA Srinivasan, co-founder of Amagi added, “Content regionalization and monetization have been a growing need for TV networks globally. Amagi’s STORM IRD series integrates Ad and content insertion capability with traditional IRD functionality thereby making it easy for TV networks to regionalize their satellite feeds. Amagi’s STORM platform is deployed across more than 4,000 headends and is a time-tested and reliable solution. We are excited to have India’s leading news network, NDTV on board as our valued client”.