CHESEAUX, Switzerland -- NAGRA, a digital TV division of the Kudelski Group (SIX:KUD.S) and the world's leading independent provider of content protection and multiscreen television solutions, announced today that it is enabling the launch of a new digital cable and high-speed broadband offering for Venkata Sai Media Private Limited (VSMPL), the largest cable TV service provider in the south of India.
NAGRA’s anyCAST content protection and OpenTV middleware technologies were selected by the operator in the context of the government-mandated transition to digital, to provide local cable operators in the state of Andhra Pradesh with access to a variety of digital TV services under the brand name “Media Vision” These will include 276 SD and 24 HD services with plans to introduce value added services like video-on-demand, home shopping and more. This latest launch also marks the first commercial deployment of OpenTV middleware on a cable system in India.
“We are excited to deliver these new digital services to local operators as part of the ongoing digitization efforts in India,” said VSMPL. “NAGRA was the vendor of choice in this effort providing pre-integrated conditional access and set-top box software solutions across multiple chipsets. This was a key factor in helping us deliver the services quickly and efficiently.”