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Comcast's NBC Invests $200M in Vox Media

NEW YORK -- NBCUniversal and Vox Media today announced that NBCUniversal has agreed to make a $200 million equity investment in Vox Media, one of the world's largest and fastest growing digital media companies. The eight Vox Media brands are SB Nation,Polygon, The Verge, Vox.com, Eater, Racked, Curbed, and Re/Code.

"Vox Media has a great portfolio of premium digital brands that deeply engage broad audiences," said Steve Burke, CEO, NBCUniversal. "Vox Media has strong leadership, top editorial talent and a unique technology platform. We are excited to be making this investment and building a collaborative partnership involving editorial content, advertising and technology."

"NBCUniversal is the perfect strategic partner for Vox Media as we continue to rapidly grow our audience and business," said Jim Bankoff, CEO and Chairman, Vox Media. "NBCUniversal’s valuable family of properties align especially well with Vox Media’s authoritative, voice-driven brands which span sports, tech, news, fashion, food, and more. We are extraordinarily excited to collaborate in many areas including video programming, brand advertising, cross-promotion, and platform technology to grow existing properties and launch new franchises."

NBC Universal

DaveZNF 8/14/2015 | 10:16:06 AM
Shifting Landscape It's Comcastic! Interesting to see the likes of Verizon with AOL and now Comcast/NBCU with Vox (and maybe Buzzfeed) turn to online media as something more than a hedge (given the large sums of money). Related, both AOL and Vox are heavy and accelerating in terms of video creation. It's my understanding that it's more sticky and more lucrative. I'd expect it to be ultimately be repurposed in their other businesses. 
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