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SlideshowComcast Targets 'Xfinity Flex' at Broadband-Only Subs

As an extension to Comcast's broadband service, Xfinity Flex will also integrate 'xFi,' the operator's home WiFi and home automation platform.
As an extension to Comcast's broadband service, Xfinity Flex will also integrate "xFi," the operator's home WiFi and home automation platform.

Jeff Baumgartner 3/21/2019 | 4:23:47 PM
Pay-TV upgrades & broadband data plans I've gotten a few questions about how Comcast will price and package its pay-TV upgrade options on Flex. Comcast hasn't elaborated on how it will do this, by my guess is that they'll be similar to the pricing and packaging of various X1 packages, and I suspect that we'll see Comcast also apply its slimmed down app-based Instant TV packages to Flex.

Instant TV, offered today on iOS and Android mobile devices, and compatible Roku players/TVs and Samsung smart TVs, starts at $20 per month and include a baseline lineup that features the major local broadcast networks and a mix of add-on packages and premium add-ons. Go here for more details on that product, which, importantly, is delivered to the home on a managed IPTV connection and not to the home as an OTT service, so that in-home streaming does not apply to Comcast's Internet data usage plans. 

Also, Flex customers won't get any breaks or exemptions from Comcast's home broadband data usage plans – up to 1TB per month before overage fees would be applied, or the unlimited data option that's now a flat fee of $50 per month more. That policy will be unchanged among all broadband subs, whether or not they also have Flex. 

On today's call, Strauss reasoned that Flex isn't expected to necessarily drive additional incremental streaming of video or have a material impact on Internet streaming, since broadband customers are already streaming video and other content using other devices. The Flex device is just another (and, in Comcast's view, *better*) way to get to that content, he said. JB
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