HONG KONG -- According to CASBAA’s recently updated Asia Pacific Multichannel TV Advertising 2015 book, the Asia Pacific now boasts 500,639,000 multichannel homes across the region. An annual compendium of regional facts and figures and advertising research culled from a variety of sources, the Asia Pacific Multichannel TV Advertising 2015 is updated every year to provide essential data for the region’s broadcasting industry.
"Our latest report reinforces the fact that the Asia Pacific is truly the growth engine for the multichannel TV industry today," said Christopher Slaughter, CEO, CASBAA. "When we look at non-terrestrial TV connections, 61% of homes in Asia now receive multichannel TV and the region is poised to strengthen its leadership as the largest multichannel video market globally in terms of subscribers.”
The pay-TV advertising market also continues to grow in Asia Pacific with an estimated +9.4% year-on-year increase for 2014.