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SlideshowBoom! Hulu Just Blew Up the TV Bundle

Hulu TV plus Spotify music makes a pretty picture.
Hulu TV plus Spotify music makes a pretty picture.

Phil_Britt 9/22/2017 | 2:33:19 PM
Re: College Students You're right. Until the bill passes a magic number, like $100, $150, $200, depending on what a customer's tolerance is, little will be said or done.
kq4ym 9/22/2017 | 2:23:04 PM
Re: College Students And I would suppose Hulu and others can "bump" up their profits on the low cost services by adding fees or other nickel and dime items to the monthly bill, which most folks just pay and don't complain about. 
Truthist 9/22/2017 | 10:02:18 AM
The futility of content aggregation Proving once again that content aggregation is futile for access network operators. As I like to say, like  a broken record for nearly a decade  - The smart money is in dumb pipes!
Phil_Britt 9/18/2017 | 10:56:02 AM
Re: College Students Even if it is a minor loss leader for a while, once subscribers are "hooked," prices can increase quite a bit over time before subscribers will leave (unless a competitor comes in with a more valuable offering).
kq4ym 9/18/2017 | 8:04:00 AM
Re: College Students Marketing to the youngest eventually should end up with some brand loyalty. I'm not so sure I'd say this is a loss leader deal though. As the prices can increase, and other bundles can be added it's probablyh a safe bet that Hule and Spotify have pretty much figured out how to make this deal pay off, if not immediately, sometime down the road.
Michelle 9/11/2017 | 3:15:46 PM
Re: College Students You bring up an excellent point about pricing & account sharing. I wonder if the new pricing will expire in 3-4 years or if it will be slightly increased over that time. I hope the new account bundle also includes an option to freeze the account for a period of time (when the student may have limited income). It would be a nice bonus to know you can keep your bundled account even if you won't be able to use it for a short time.
Polarized 9/11/2017 | 12:09:29 PM
College Students While it may seem to be a loss leader selling the service cheap to College students. Account sharing is very common amoung that age group. Perhaps this is a way to actually increase revenue if it is easier to have your own account. 
mendyk 9/11/2017 | 12:09:03 PM
smells like ... Based on the information in this post, this has the unsweet smell of desperation all over it.
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