Beating Netflix: The Pay-TV Market in 2016
Facing a swell of competition from online video services, traditional pay-TV providers in the US are trying a number of different ways to retain existing subscribers and attract new ones.
To track their progress, Light Reading took a step back and reviewed how these operators are adjusting their strategies today and what their plans are for video innovation in the near future.
Did you know?
- Comcast Corp. (Nasdaq: CMCSA, CMCSK) is virtualizing its video delivery architecture.
- Dish Network LLC (Nasdaq: DISH) is experimenting with new ways to make 4K/Ultra HD TV relevant.
- Time Warner Cable Inc. (NYSE: TWC) is testing a skinny bundle, but believes it won't stay skinny for long.
In a new Prime Reading report, Light Reading examines the top cable, telecom TV and satellite operators in the US with an analysis of where these companies are likely to place their video bets in 2016. Their paths are different, but their goals are all the same: to counter rivals like Netflix Inc. (Nasdaq: NFLX), gain traction with the next generation of TV viewers and end up as one of the handful of pay-TV providers likely to survive and thrive in the online video revolution.
Read the report: Innovation Roundup: How US Pay-TV Providers Stack Up.
— Mari Silbey, Senior Editor, Cable/Video, Light Reading