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OTT

Verizon Dubs New OTT Service Go90 – Report

Verizon has teased its mobile-first video service for years and, now that a launch is imminent, specific details on the OTT offering are finally starting to leak out.

According to a report by Variety -- which cites a Verizon website that has since been taken down -- the new service will be called Go90 and will deliver "live music, exclusive events, best of web content, sports, prime time and more." It will include "full length shows and short highlights, all for free."

Some specific channels were also shown on the temporary site, but a Verizon spokesperson reportedly stated that the listings were inaccurate. In other public statements, Verizon has confirmed over-the-top content deals with: AwesomenessTV and DreamWorksTV; Viacom Inc. (NYSE: VIA); Vice Media; Scripps Networks ; and several sports networks including ACC Digital Network, Campus Insiders, CBS Sports, ESPN and 120 Sports. The company also just completed its purchase of AOL, which will bring in both more content and a well-established advertising platform. (See Verizon Scores New OTT Content Deals and Verizon FiOS App Adds 24 Out-of-Home Channels.)


Want to know more about the rise of OTT services? Check out our dedicated OTT content channel here on Light Reading.


Last week, Verizon CFO Fran Shammo declared that not all content will be available on the new service from day one, and that the offering will continue to grow after its initial launch this summer. (See FiOS Growth Slows, Verizon 'Custom TV' Soars.)

After the close of the AOL deal in June, Verizon EVP Marni Walden confirmed that ad-sponsored data will be part of the OTT package, which is what will allow users to access content for free. However, she also explained that not all features will be available to non-Verizon customers, and that some features "will work best over Verizon's network." (See Verizon Closes AOL, Hints at Summer Launch.)

— Mari Silbey, Senior Editor, Cable/Video, Light Reading

wanlord 8/3/2015 | 3:40:28 PM
Re: What's in a name? Go90 - means your video will start in 90 seconds after the ads play :-)

Actually it means just what it says, when you take your device and rotate it to "90 degrees" to watch a video in wide screen. It sounds kinda stupid to me!

 

 
danielcawrey 7/27/2015 | 10:01:25 PM
Re: What's in a name? Verizon has a good opportunity here to get into the OTT game before things get too crowded.

I'm pretty sure AwesomenessTV is a YouTube channel, so maybe the focus will be on shorter length content (Go90 would make sense then). 
Sarah Thomas 7/27/2015 | 11:41:18 AM
What's in a name? Hmm and what does Go90 mean, do you suppose? I know a lot of companies have non-sensical names that seem weird at first, but then stick (like Verizon, in fact), but Go90 seems a bit odd to me. 90 second video clips? 90 different types of devices it works on? 90 channels?!
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