SAN JOSE -- Based on a survey of over 3,100 consumers, TiVo’s Q1 2017 Online Video and Pay-TV Trends Report illuminates many insights, including:

1. OTT User Experience vs. Pay-TV User Experience — As pay-TV providers continue to see subscription erosion, TiVo wanted to uncover what drives the growth of OTT services. Of Netflix subscribers, 57.7% selected the ability for each household member to have their own profile as their top Netflix feature, while 40.7% liked that Netflix recommends content based on previous viewing habits. Additionally, when finding something to watch, pay-TV subscribers with access to video recommendations are 15.2% more satisfied than those without them (see analysis on page 34). Based on these benefits, it seems pay-TV providers may not be rolling out user experience upgrades such as recommendations as fast as consumers want them. Streaming services have the technical ability to test/update UIs more easily and quickly compared to a set-top box — could this be yet another competitive advantage over pay-TV, resulting in less churn because content is easier to find?

2. Build Your Own Skinny Package? For How Much? (see charts on pages 11-12) - 77.3% of respondents would like to pay for only the channels they watch — and this response is up slightly q/q and y/y. Because this report has covered respondents’ ideal price per channel since Q3 2016, a clear trend has emerged: prices are declining. Here is a breakdown of the Q1 2017 à la carte results by region: