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The Roku Channel Tunes In 'Kids & Family' Destination

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LOS GATOS, Calif. -- Roku, Inc. (NASDAQ: ROKU) today announced the addition of “Kids & Family” on The Roku Channel, the home for free and premium entertainment on the Roku platform. The new Kids & Family experience makes it easy for children and parents to find a great selection of tailored content available for free and through Premium Subscriptions available in one, easy-to-access destination. In addition, Roku is rolling out Parental Control features for The Roku Channel giving parents an additional layer of control over what their kids can playback within the channel.

An Aggregated Experience with No Additional Subscriptions or Fees Required

Kids & Family delivers a unique blend of quality shows, movies, live linear and short-form video typically found across multiple free and paid kids’ channels and brings them together to watch in a single place. In addition to the thousands of free, ad-supported options, users who have already subscribed to Premium Subscriptions through The Roku Channel will be able to view subscription-based kids and family content from partners such as Hopster, Noggin and Zoomoo, as well as children’s entertainment from services such as HBO and STARZ, directly within Kids & Family.

Editorial approach: Roku’s in-house editorial team created the Kids & Family experience to feature series, movies and entertainment that kids celebrate and love Variety and breadth of entertainment: 7,000 free, ad-supported movies and TV episodes will be available to users from more than 20 key partners such as All Spark, A Hasbro Company, DHX Media, Happy Kids TV, Lionsgate, Mattel, Moonbug, and pocket.watch, among others.

Programming includes: Favorite TV and online franchises such as Care Bears, The Cat in the Hat, Leapfrog, Little Baby Bum, My Little Pony, Rev & Roll, Super Mario Brothers, Thomas & Friends and more Live/linear streams featuring 24/7 kids programming will be available from Moonbug, pocket.watch and partners powered by XUMO including, Ameba, BatteryPop, KidGenius Five exclusive episodes of 22-minute Ryan’s World by pocket.watch specials will be available directly on The Roku Channel for the first time.

Easy to access Premium Subscriptions: Those who’ve subscribed to Blue Ant Media’s ZooMoo, CONtv, Dove Channel, HBO, Hopster, NOGGIN, STARZ, or Up Faith and Family through The Roku Channel will be able to view entertainment directly in the Kids & Family experience.

Kids & Family will be available to users of The Roku Channel in the U.S. starting today. It will be available on Roku devices, via the Web and on select Samsung smart TVs that access The Roku Channel. Kids & Family will be accessible on the Web.


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